Image of Samantha Hernández Díaz

Samantha Hernández Díaz
Chief Strategy Officer
GUT Mexico City

MEXICO CITY, MEXICO // As the strategist behind the most awarded Mexican campaign at Cannes Lions, she is known for championing strategic impact in brand transformation for more than 20 years of career, and has led strategy, experience design, applied intelligence, and consulting teams at agencies such as Ogilvy & Mather and Publicis Groupe.

Two years ago she joined the team at GUT, Cannes Lions #1 independent network of the year in 2023, to become a founding member of its Mexico branch, from where she works with some of the world's most courageous brands such as Michelob ULTRA, Corona, Mercado Libre, Mercado Pago and Coca-Cola, among others. She also became the President of the Creative Data Jury at the 70th edition of Cannes in 2023, being the first representative in the history of Mexico in this role.