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MEXICO CITY, MEXICO // Sergio Ruggiero Global CEO of Super. He leads Super's operations in 9 countries, with over 350 team members, 10 service areas, and more than 50 active clients. He spearheaded the launch of Super's offices in Colombia, Mexico, Barcelona, and Uruguay, and developed business in Chile and Peru. He began his career at Young & Rubicam Argentina as an account manager and later held managerial roles at companies like Movistar and Toyota. In addition to being the CEO of Super, he is a co-founder of Brother Mexico, the most awarded creative school according to the Cannes Festival 2023.