LOS ANGELES, USA // With over 20 years of experience in advertising and design, Veronica utilizes her passion for great ideas and visual language to inspire teams to create memorable and noteworthy campaigns.
Currently, she is the Chief Creative Officer at Conill Saatchi & Saatchi, where she oversees the Toyota account in addition to actively participating in new business initiatives.
Her performance at Conill has been crucial in helping the agency garner various awards, including “Hispanic Agency of the Year” by Ad Age and the first Lion at Cannes. She was also part of the team that helped establish the new office in Dallas, TX.
Veronica’s experience encompasses several brands and categories, including Burger King, Nationwide, Reliant, Fidelity, T-Mobile, Alaska Airlines, Aflac, Budweiser, and Nestlé Coffee-Mate.
Her work has won awards at the most renowned advertising festivals, namely Cannes Lions, D&AD, Clio, One Show, FIAP, El Sol, Ad Age Hispanic Awards, WAVE, and Effies. Digiday also named her one of the “5 Hispanic shop creatives you need to know.”
She has participated as a judge in various festivals: El Sol, WAVE, the U.S.H. Hispanic Awards, FePI, ANA Multicultural, and Radio Mercury Awards.
Her hometown of Monterrey, Mexico, is where Veronica began her career and developed graphic design and corporate identity projects for both national and international brands. After spending a summer in Milan, Italy, Veronica enrolled in a graphic advertising course and moved to Miami, where she completed her art director portfolio.