NEW YORK, USA // As BCW’s first ever Global Chief Creative Officer, Fede Garcia is responsible for driving powerful and provocative creativity and expanding the agency’s bench of creative talent worldwide. A copywriter by training, Fede is renowned for big ideas that challenge convention, inspire delight and provoke action. With strategic rigor, a global perspective, and a track record of game-changing ideas, Fede helps BCW move people in unexpected and fascinating ways.
A native of Argentina, Fede’s 25-year career in advertising has spanned roles in Buenos Aires, Tokyo, and New York. Fede spent four years with Huge, most recently as Global Executive Creative Director, with creative oversight of the agency’s Brooklyn headquarters and key global accounts. Before that, he was Group Creative Director at Translation in New York, where he worked on the NFL, History Channel, and HBO, among others. Prior to this, he spent four years with Ogilvy Tokyo, where he oversaw the creative development of celebrated campaigns for many of the agency’s premier accounts, including Coca-Cola, American Express, IBM, Citizen, and more.
Fede’s work has been recognized by the Cannes Lions, D&AD, One Show, Clios, Effies, and London International Awards among many others, and it has been featured in news outlets around the world such as NBC, ABC, CNN, The Washington Post, The Mirror, The Independent, Fox, People Magazine, Variety, The Hollywood Reporter, Business of Fashion, Business Insider and many more. He’s been a juror at many international awards, including Cannes, One Show, Clio and LIA, and President of the Jury at the New York Festivals.