SÃO PAULO, BRAZIL // More than 200 international awards including 38 Cannes Lions.
I've been working for the past 20 years, creating ideas that connect brands to their consumers and trying to make their relationships fresher, healthier and long lasting. Leaving a mark, like a punch.
Throughout my career I’ve worked in Brazil, Portugal and UK at well-known advertising agencies such as Africa DDB, Grey Brazil, Leo Burnett (Brazil and Portugal), DM9 DDB Brazil, Ogilvy and others.
With more than 200 international awards my work has been recognized at major award shows such as Cannes Lions, D&AD, One Show, London International Awards, Clio, New York Festivals, Effie Awards and many more. I represented Brazil in 2011 Young Lions Competition at the Cannes Festival. Also, in the same year, I won the first Gold Lion for Brazil in the Direct category.
In 2013 my professional life changed with the work VEM PRA RUA (Come to Streets) for Fiat Automobiles. The term "Vem pra Rua" went beyond advertising and became part of the protests against the Government. It has become part of Brazilian culture and it's still used nowadays.
Also in 2013, two of my works were included in the GAME CHANGERS book, published to celebrate Cannes Festival 60th anniversary with highlighted work that changed the our industry.
At Grey Brazil we won more creative and effectiveness awards than ever before, becoming Grey Global's #1 most creative shop. The agency was also recognized as the most innovative Brazilian agency for for 3 years in a row (2016, 2017, 2018) and the Brazilian agency with the Most Awards in Cannes 2018 and 2019.
As a Creative Director at Africa I was responsible for successful projects for brands such as AB Inbev’s Brahma (Brazil's most popular beer) and Budweiser, Heinz and many others, helping the agency become one of the most creative and awarded in the world in the past years. The project FOAMY HAIRCUT was the most awarded Brazilian work in Cannes with 7 trophies, 3 of them in the Social & Influencer category (gold, silver and bronze), making Africa DDB Engagement Agency of the Year.
Since June 2022 I am VP Creative Director at BETC HAVAS São Paulo.