DUBAI, UAE // A passionate storyteller on different platforms. A graduate of Psychology and MA in International Development Management.
Hessa started her copywriting journey in 2007 at Leo Burnett, followed by JWT Riyadh, Y&R Dubai, R/GA London, and now back to Leo Burnett.
She worked on local and international brands catering to the MENA region. These brands include Apple, stc, Almarai, SABB, WeyayBank, Redbull, Volkswagen, and McDonald’s.
Hessa finds herself in meaningful communication where unconventional, memorable and engaging ideas thrive on several platforms. She believes being relevant is the key component to hit the sweet spot.
Mainly, to her to own the narrative, you must be a catalyst for pop culture.