Image of Diego de la Maza

Diego de la Maza
EVP, Head of Production
Deutsch LA

LOS ANGELES, USA // As Head of Production at Deutsch LA, Diego leads broadcast, film, music, content, print and experiential production teams across all brands, including Taco Bell, Nintendo, Dr Pepper, Peacock, Lowe’s, Walmart, PetSmart, Nerdwallet and more.

In addition to leading agency production teams, Diego runs Steelhead- Deutsch's own 50,000 sq ft production company comprised of in-house directors, makers, offline editors, animators, motion graphics and VFX artists.

Previously as Head of US Broadcast Production at R/GA, Diego led production teams across all six US offices and produced national broadcast and online films for global brands including Samsung, Google, Nike, Amazon, The Ad Council, Netflix, eBay,, Quaker and Beats by Dre.

An Emmy-winning film producer, Diego has produced award-winning work such as the wildly successful “Love Has No Labels” short film for The Ad Council and the 4-part “Hear What You Want” film series for Beats by Dre.

Diego has also helmed work that has gone on to win Grand CLIOs, Grand Prix at Cannes Lions, and accolades at the One Show, Webbies, NY Festivals, and more.

Prior to his work at R/GA, Diego led various video, digital and integrated campaigns for brands including Kia Motors, NFL, California Lottery, Toyota, T-Mobile and the US Army.

Outside of work, Diego is a huge film buff and his passions include travel, swimming, board games and spending time with his dog, Ducky.