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Jury

Jeff Sheets
Professor of Advertising/Director BYU AdLab
Brigham Young University

PROVO, UTAH // Jeff Sheets is a Teaching Professor of advertising at Brigham Young University. He is the Founder of and Faculty advisor to the BYU AdLab which has been named by College Magazine as the #1 Ad program in the United States and oversees the Creative Track which was ranked the #1 most awarded creative advertising program in the world by the One Club for Creativity. Sheets’ creative students also have won the Student Emmy every year since they started awarding student commercials, the AAF National Student Best of Show ADDY Award five of the last six years, and D&AD Pencils, One Show Pencils, ADC Cubes, CLIOs, ANDYs, Tellys, CommArts, and every other major student award.

He and his students in the AdLab have worked with top advertising agencies on worldwide brands and creating powerful campaigns for companies like: Nike, Apple, Amazon, Spotify, Volkswagen, Gatorade, Nestle, Taco Bell, Levi’s, Airbnb, Burger King, Facebook, Jeep, Microsoft, Toyota, and many others.

Professionally, Jeff has worked from New York City to Salt Lake City, with big brands to small startups, on everything from international branding and new product rollouts to pro-social public service campaigns, all the while creating innovative messaging campaigns that create memorable and impactful brand experiences. He continues to consult with world-class companies and deserving non-profits on their Ad campaigns today.

Jeff is a graduate from BYU and the School of Communications, where he studied in the same program in which he now teaches. He and his wife, Brooke, are parents to four fun children and enjoy traveling the world together.