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SÃO PAULO, BRAZIL // He worked at some of the most important Brazilian advertising agencies such as Ogilvy, W/Brasil (today W/McCann) and Talent (today Talent Marcel).

He won several awards such as: Brazilian Creative Annual (top 5 copywriter) and TV Globo awards for best Ad TV campaign.

He also worked as a Creative Director for over a decade.

He was a screenwriter for famous TV series in Brazil (Retrato Falado).

Recognized one of the best Creativity and Advertisement tutor, council and teacher in Brazil.

Since 2002, he has been responsible for all academic activities at the Miami Ad School Brazil, the most awarded school in Latin America and one of the best in the world.

With his mentorship, students have already won the most important awards in student category, such as: Future Lions (Cannes), several Gold Clios, 5 times Wave Festival’s School of the Year, 6 times FIAP’s School of the Year, 2 Andy Award’s Grand Prix, most awarded school at Brazilian Creative Annual, D&DA 17 Pencils, several New York Festivals’ medals, One Show’s Pencils, ADC 2 Gold Cubes and 5 times Student of the Year by Lürzer's Archive Magazine.

During 4 years he was Wave Festival’s Creative Director in Rio, one of the most important creativity festivals in Latin America.

He was a jury member for important festivals such as: New York Festivals (USA); EFFIE Awards; Brazilian Creative Annual Book; TV Globo Awards; Ampro Awards (Brazil); Caracol de Plata (Mexico); EL OJO (Argentina).

He was member of CONAR - National Advertising Self-Regulation Council.

He wrote articles for prestigious media, such as Folha de São Paulo Newspaper, AdNews Magazine, Lürzer's Archive Magazine (Germany), among others.