Image of Ruth Boulter

Ruth Boulter
Creative Director
McCann London

LONDON, UK // Ruth is a multi-dimensional creative leader, brand builder and storyteller who began her career in the luxury sector in Paris and London, working in-house at brands such as Louis Vuitton, Harrods and Net-a-Porter, before leading creative at some of the world’s top firms including Atelier_Leo Burnett, Spring Studios, McCann New York and McCann London.

Her creative work is always shaped by her background in beauty, fashion, luxury and the wildly changing world of the modern consumer, bringing an ultra-premium aesthetic to everything she touches. Ruth is also a tireless advocate for inclusivity, and it shows in her work. Her notable projects include the McCann New York launch of Ulta Beauty’s MUSE platform to “magnify, support and empower Black voices in beauty.” Whilst at Mccann New York. Ruth was also a mentor and key creative leader for the launch of McCann Worldgroup’s global Ambition Collective initiative to bring gender parity to creative leadership. A key part of the initiative so far invited female creatives in the Europe/UK region to create breakthrough ideas for Reckitt/Nurofen’s bold, multiple award-winning “See My Pain” campaign designed to tackle the huge Gender Pain Gap in healthcare —yet another important campaign driving societal change, led by Ruth at McCann London.

Whether building brand stories with strategic teams, leading creative teams of writers, designers and art directors or shooting global TV, digital content, experiential and print campaigns, Ruth’s work ethic remains the same. She goes out of her way to create the most wonderful experiences for clients and brands with enthusiasm, energy and a deep understanding of how to connect with the world in a meaningful way.