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NEW YORK, USA // 17-year advertising journey has taken me around the world. Having worked across three continents for a wide range of brands, I have discovered that a mix of cultures and curiosity always leads to great ideas. I believes in the application of technology to ideas and vice versa—and that a big idea can help even “small” brands make their mark.

I loves problem solving and seek to come up with the most creative solution based on consumer insights and to create award-winning work for every project that I work on. I have tackled brands big and small and developed strong brand voices using multimedia campaigns and digital user experiences.

My consumer and healthcare experience includes RED, the Hand Gun Violence project, ECPAT (End Child Prostitution and Trafficking), Girl Rising, Hummer, Save the Children, Kleenex, Smirnoff, Rolex, Macy’s, HSBC Bank, Energizer, Nestle, Royal Caribbean, Teva EpiPen, Teva Digi inhaler, Shionogi, Gold Bond, Walgreens, Biogen, Henkel, Zantac, Listerine, Novartis, Sanofi, Galderma, Amgen biosimilars, Wyeth baby formula(Nestle), Abbvie, Sunovion, Novavax, Rhythm, United Therapeutics, Grifols, Fractyl, Genentech.

I volunteer and mentor for Moxie, an IPG health initiative for empowering rising stars. I’ve advocated for women in advertising on AdWeek’s “Women Aren’t Creative?” panel. Some of my work has been recognized by D&AD, One show, Clio, Creative Floor, New York festival, Webby awards, MM&M Healthcare Marketing Awards, Manny awards, Communication Arts, Lürzer’s Archive, Adweek, Creativity Online.