NEW YORK, USA // Priscila was born in Brazil but has called six different countries home before landing in New York City, where she has lived for the past five years. However, her diverse background extends beyond nationality. With a bachelor’s degree in History, a postgraduate degree in Business, a Copywriter degree from Miami Ad School, and a yoga instructor certification, Priscila instinctively developed a different point of view when approaching any creative work.

The result was a successful career over the last 13 years, working for major agencies in São Paulo, Miami, and New York, such as Ogilvy, Publicis Sapient, BETC HAVAS, and McCann Health New York. Throughout the years, she has created for an array of brands, spanning the automotive industry, consumer packaged goods, and health & wellness. She is currently an Associate Creative Director at McCann Health New York.

As a Latina woman working in the United States, she is committed to infusing diversity and inclusion into all her projects, as—based on her life experience—she places great value on the richness that emerges from the fusion of cultures. Throughout her career, she has consistently integrated concepts that bridge the US and LatAm markets in English, Spanish, and Portuguese.

Since 2014, Priscila has won over 40 advertising awards, including Cannes Lions, NY Festivals, Clios, Effies, and Graphis, for her work on campaigns for Philadelphia, Fiat, Reckitt-Benckiser, and Novartis. In 2016, she was shortlisted for the prestigious Cannes Lions See It Be It program.

Priscila’s experience has also led her to serve as a judge at various awards, including The One Show Young Ones, The Webby Awards, EFFIE Collegiate, AdStars, Ad Forum PHNX Awards, Campaign US, and Anthem Awards.

Over the past few years, she has developed a passion for guiding younger talent, having taught at Miami Ad School and provided mentorship at The One Club All-Star Program and Portfolio Night.