Image of Annie Heckenberger
Jury

Annie Heckenberger
SVP, Creative Director
Saatchi & Saatchi Wellness

PHILADELPHIA, USA // Annie has spent three decades working at agencies. She started on the PR agency side of the business, which trained her to craft ideas that press want to cover and people like to share. The first half of her career was spent working with household names in CPG, athletic apparel, and food & beverage. She’s been in healthcare for nearly decade, developing global omnichannel creative campaigns for leading pharmaceutical companies.

Annie is a part of the Publicis Health Visibility Project, a multicultural and multidisciplinary team working on DE&I initiatives across health. In 2015-2016 while at Publicis Health, she was tapped as Digital Director for the Philadelphia 2016 Host Committee, the nonpartisan organization that hosted the 2016 Democratic National Convention. The work she and her team of more than 200 content creators produced for that event is now archived in the U.S. Library of Congress. Annie has an expansionist vision to storytelling, looking to push ideas into unexpected and meaningful places. Annie believes that the best marketing is always integrated; viral is not a style, but a cultural phenomenon, and everyone should work in an agency for at least a year.