SÃO PAULO, BRAZIL // Laura Florence, the Creative Leader at Havas Health & You Brazil, boasts an impressive track record spanning over 30 years in the advertising industry. She possesses an extensive portfolio featuring prominent campaigns for industry giants such as Kimberly-Clark (Kotex and Huggies), Mondelez (Oreo, Sonho de Valsa, Lacta Tang, Clight), P&G (Pampers, Vick, Ariel, Always), Unilever (Dove, Hellmann’s, Ades), Nike, Adidas, Disney, Philips, Intel, Sanofi, Pfizer, AstraZeneca, Abbvie, Allergan, Janssen, Merck, Mastercard, Bradesco, Coca-Cola, Schweppes, Heineken, Jeep, and others.

Her superpower lies in the seamless fusion of tech-savviness, data-driven expertise, strategic creative thinking, content mastery, and decades of experience. She excels at brilliant crafting campaigns while navigating the complex landscape of direct-to-consumer (DTC) and healthcare professional (HCP) communications, all while adhering to regulatory guidelines.

Over the past decade, she has shown unwavering dedication, led teams and transformed offices into hubs of innovation and inspiration.

As a mentor, she has a unique talent for nurturing budding talents into industry superstars. Inquiries with her mentees and their LinkedIn profiles readily attest to her profound influence.

Her most recent achievement? Leading her diverse and talented team to position Havas Health and You Brazil as the most creative health agency within the network for the past five years.

Yet, advertising is not her only passion. You might also find her immersed in the world of literature as a published author, or you can tune in to her podcast “Job pra Ontem.” Seeking tranquility? Join her for a yoga class or witness her captivating audiences as a dynamic speaker. Moreover, she proudly embraces the roles of a devoted parent and a staunch feminist activist.

In her world, diversity reigns supreme! As a member of the Advertising Week Diversity & Inclusion Council, ONU Woman, Mulheres do Brasil, and as the co-founder of MORE GRLS, she is resolute in her mission to create an inclusive industry for all the talented women in the field.