NEW YORK, USA // Divya is a proud alum from Pratt Institute where she studied Communications Design. She started her career in the music industry designing album covers (remember those!?) for Island Def Jam Music Group. Over the course of her career, she has worked in the beauty, wellness, and luxury goods industry before settling into the world of pharmaceutical advertising. In her earlier years, she worked with companies such as Clarins Groupe, Bon Appetit, Point One Percent, New York Sports Clubs, Weight Watchers, India Today Magazine to name a few.
Divya’s experience in pharmaceutical advertising ranges from consumer, healthcare professional, and corporate advertising. She has creatively engaged with an all-inclusive range of global clients such as Abbott Diagnostics, Abbvie, Allergan, Biogen, Bluebird Bio, Merck KgaA/EMD Serono, Moderna, Novo Nordisk, Novartis, Pfizer, Spark Therapeutics, Takeda, and Verestem.
She has an in-depth understanding of therapeutics, including Anti-Infectives, Diabetes, Hematology, Rare Disease, Oncology, Vaccines and Women’s Health. Divya has steered bespoke and franchise branding work streams as well as launched, guided, and accelerated brands with multiple indications as required.
Her passion lies in bringing a brand to life and creating meaningful impact. She strives to find the most strategic, disruptive, and authentic story to tell, ensuring that brands are showing up for all audiences with an inclusive mindset. It takes a little courage, a lot of bravery, and a healthy dose of conviction to stand out and be a game-changer. Divya believes that every brief, every brand, and every company need to question the status quo—because doing the right thing is not enough, and to stand out and make a difference, you have to do the brave thing.
Divya is also very involved and passionate about the Diversity, Equity, and Inclusion efforts at TBWAWH and in the Omnicom Health Group network. She serves as a member of OHG DE&I Advisory Board and is part of the TBWAWH DE&I Leadership Team.
Divya now lives in Hoboken with her husband, two children, and their Husky. She was born in India, lived in Singapore, and traveled extensively in Southeast Asia before putting down roots in the United States. Divya also has an unhealthy obsession with music, movies, and fashion. In her downtime, Divya loves capturing precious moments behind the camera and experiencing different cultures that inspire her creativity.