Creative Effectiveness, Creative Use of Data, & Integrated
Lauren Felix
Marketing Excellence Director
Bayer Consumer Health North America
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Lauren Felix

TORONTO, CANADA // Lauren brings nearly 20 years of experience in marketing communications and media. Lauren began her career on the agency side, working predominantly at digital pure-play agencies, mostly in strategy and planning roles, for clients across a number of verticals including CPG, food and beverage, consumer electronics and financial services. She later moved to the client-side, and has spent the last 12 years working in a variety of digital marketing, media and marketing capabilities roles, first at GSK within their Rx division and then at Bayer within the Consumer Health / OTC division.

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