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DALLAS, USA // As Head of Creative Services for the Mobile business at Samsung Electronics America, Joo-Mee Song leads the ideation, creation, and production of all marketing content supporting Samsung’s mobile technology in the United States. Joo-Mee has developed and executed many award-winning campaigns, including innovative, direct-to-consumer communications and branded content and entertainment showcasing Samsung Galaxy’s latest products.

Joo-Mee joined Samsung Electronics America in 2019. She previously held positions with several top global creative agencies including Cheil Worldwide, Wunderman, FCB West, Leo Burnett, and Ogilvy.

Joo-Mee received her Bachelor of Arts in Art History from Wellesley College.