NEW YORK, USA // Australian by birth, New Yorker by address, Adam Lock’s an agency veteran of 20 years who’s helped many iconic brands shape their brand narrative. From relaunching Vodafone in Australia back in the early 2000’s to now leading the charge to help define and build the Fanatics brand here in the US.

Adam is an integrated creative leader having a hand in everything from Burger King’s Miss Universe tweets (one of their most engaged posts ever) to Budweiser’s most viewed video of all-time. His work has won almost every award in the industry. As an ECD at VaynerMedia, Adam led the agency to their first Gold and Silver Lions at Cannes, first D&AD pencil, first One Show pencil and a total of three Grand Clios which lead to both agency of the year (VaynerMedia) and brand of the year (Budeweiser) at the 2020 Sports Clios.

In his career he has led the social launch of Burger King’s acclaimed “Whopper Proposal,” helped Budweiser bid farewell to Dwayne Wade in “Wade’s Last Swap,” as well as secure more brands to sponsor women soccer in “The Future Official Sponsors of the NWSL.” In 2021, Adam was also recognized in AdWeek’s coveted Creative 100 List.

Most recently he has overseen the launch of many Fanatics campaigns, including the awarded 2023 “The Locker Room” and the 2024 “The Exhibit,” which celebrated Victor Wembanyama’s historic rookie season.