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NEW YORK, USA // As the current Head of Global Creative Lab at Spotify, Kay is responsible for helping brands realize their creative and commercial ambitions on Spotify Advertising. Kay previously led the creative direction and strategy for all owned and 3rd-party brand experiences at Clinique as the Global Vice President of Digital Creative. Prior to Clinique, Kay was at Meta for 8+ years, starting first as Global Director for Instagram's Creative Shop, helping to build world-class storytelling for brands on Instagram and playing a key role in building its ads business from the ground up. Subsequently, Kay led creative for Partnerships Marketing at Meta where she focused on developing compelling storytelling for audiences like Creators, Developers and Gamers. Kay's background started in agencies, and she comes with a true love for all things related to internet culture. She is based in New York with her roommates, her giant husband and less giant kid and spends most of her free time pondering about all things pop culture.