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LOS ANGELES, USA // A highly-awarded and multi-disciplinary creative, Zaid Al-Asady currently serves as Executive Vice President, Brand Creative and Marketing at Peacock, overseeing brand positioning, strategy, and design identity for the NBCUniversal streaming service.

Hailing from London and currently residing in Los Angeles with a stint in Sydney, Zaid has left his enduring creative mark on each stop of his career. From globally recognized advertising agencies to some of the leading names in entertainment and wellness, his career journey is defined by a commitment to storytelling, creative problem solving and effective brand building.

Most recently as Vice President of Creative at Noom, Al-Asady led a team of fifty creatives, designers, editors, and producers tasked with shaping the brand, growth marketing, and tech product strategies for the popular health-tech platform that utilizes psychology for weight loss, stress and anxiety management.

Prior to his time as Noom, Zaid served as Senior Vice President, Creative at Illumination Entertainment where he oversaw creative for global theatrical marketing, brand partnerships and product collaborations for iconic franchises such as the Minions, the Grinch, Sing, and the Secret Life of Pets. His creative vision extended beyond traditional campaigns, delving into digital, social, and experiential activations, showcasing his ability to navigate the evolving landscape of entertainment marketing.

Zaid’s career trajectory has also included significant roles at top creative agencies including Wieden + Kennedy, Mother, Leo Burnett and Deutsch LA, contributing to award-winning campaigns for brands like Nike, Samsung, Volkswagen, Diageo and Uber.