ORLANDO, USA // Reshina Warren is currently the Vice President of Marketing and Social for the WTA – Women’s Tennis Association. In her previous position as the Director of Social Media Content Strategy & Analytics at the United States Tennis Association, she managed a team of rockstars who created content for the USTA and US Open social media channels. During her tenure she strategized to create content that eclipsed over 2 Billion engagements across social media and her team was awarded the Hashtag Sports Social Team of the Year in 2023.

Prior to the USTA, she was the Social Media Manager for Walt Disney World Parks & Resorts, activating paid and organic social media. Throughout her time with Disney, Reshina was part of many viral moments and behind the scenes of the social media culture. When you think about Patrick Mahomes “going to Disney World”, know that Reshina was behind that post.

Before joining Disney, Reshina spent seven years honing her craft at NeuLion, a sports technology firm. As a major contributor, she worked closely with powerhouse athletic departments and conferences including the Pac 12, Duke University, North Carolina University, and Oklahoma University to increase revenue and improve their marketing and digital footprint. Before her stint with Neulion, Reshina had a vast variety of experience, ranging from living and working in the Concrete Jungle, to starting a WNBA team in Tulsa, OK.

Reshina attended the University of Texas at Dallas where she graduated with a degree in Accounting and also furthered her education at the University of Central Florida where she earned a double masters in the Devos Sport Business Management Program.

Throughout her life, she has always leaned on her faith in God to guide her. She is a member of Orlando World Outreach Church where she serves on the Worship Team. She’s a sneakerhead, a photographer, and a foodie.