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Kevin Best
Vice President - Media and Advertising

Kevin is a 26-year branding and marketing veteran. He joined the National Basketball Association in March of 2015 with responsibilities for the NBA’s advertising creative development and strategic media planning/buying functions. This also includes oversight of WNBA and D-League creative and media needs. Prior to the NBA, Kevin served as Brand Manager with State Farm. Responsibilities included oversight and accountability for maximizing co-op partnerships, merchandising, apparel and other consumer touch points. Before serving as Brand Manager, he led marketing for the Eastern Region, which served North Carolina to Maine. Kevin also has extensive ad agency experience. He served as Chief Operating Officer and Director of Account Management for Visionary Marketing Group, a marketing and events firm located in Baltimore, Maryland. Before VMG, Kevin’s work included stints at several agencies, including GKV Communications, The Neiman Group, Doner, Eisner Communications and The Martin Agency. Beyond the NBA, his category experience includes leading integrated branding, marketing and advertising campaigns for regional and national brands, including; GEICO Auto Insurance, Maryland’s Office of Tourism and Department of Economic Development, Shoppers Food and Pharmacy, the Maryland Lottery, Maryland’s Transit Administration, Morgan State University and Athletic Department, Sylvan Learning Centers, PING Golf Equipment, Bank One, National Penn Bancshares, and the Pennsylvania Department of Health. Kevin earned a Master’s Degree in communications from Virginia Commonwealth University, where he graduated summa cum laude and was inducted into the national collegiate academic honor societies of Phi Kappa Phi and Kappa Tau Alpha. He received his undergraduate degree in communications from the University of Virginia. Kevin married his college sweetheart, Dani, and has two sons Devin and Dixon.