NEW YORK, USA // Industry-leading, executive creative director and producer of grand-scale production design concepts and broadcast packaging.
Honored to date with 30 Sports Emmy Award nominations and 14 wins to for high visibility events including the launch of Major League Baseball Network, Super Bowl XXXIV and XXXVII and XL, Monday Night Football and more.
Prior to joining ABC Sports, I was the Art Director for ABC News where I was responsible for the production design of Good Morning America,20/20, World News Tonight, and special events, including ABC’s Presidential Election coverage.
Highly proficient at managing multiple teams, tight deadlines, and high demand clients and projects simultaneously. Creatively focused to ever-improve brand awareness and drive value for consumer audience, advertisers and employer.
One of five direct reports of MLBN's President, I lead the Creative Services division of Major League Baseball Network, overseeing 22 staff and responsible for conceiving, maintaining and perpetually enhancing the brand's visual product to impactfully drive MLBN sales opportunities and audience engagement.
The fourth original hire in the Network's formation process, I was recruited to design the "look" and visual touch points of the Major League Baseball Network brand, and to ready all visual elements for the Network's 2009 global broadcast launch, the largest network launch in cable TV history, to over 61 million households.
In its debut year, this brand benchmarking earned an Emmy Award for Outstanding Production Design/Art Direction and an Emmy Award for Outstanding Graphic Design. The Network has continued to be honored with the industry's most coveted awards each year since, with 67 Emmy nominations and 21 wins to date.
Ever-driven to build new viewership and advertising relationships for the Network, every day, the Creative Services team produces compelling, sophisticated and innovative sales elements, long- and short term production design packages, and all daily set content requirements for its three Studios, as well as for Fox Sports, Turner Broadcasting and other networks with which MLBN collaborates.