MUMBAI, INDIA // Swati's work focuses on gender, feminism, religion and urban life spanning many forms including advertising, documentary, short films & blogs.
Apart from writing some of the most beloved, iconic ad campaigns in her 24-year career for brands like Pepsi, Maggi, Horlicks, Nescafe, Kitkat and others, her work has fought against the usual stereotyping of women in advertising.
Her writing has been published in all kinds of media from national newspapers to viral content sites on the Internet.
Having started life as a Junior Copy Trainee in JWT, she went on to become the National Creative Director and then moved on to her present role as Chief Creative Officer, FCB.
While she stays married to advertising, her short films are what she calls her ‘legitimate affair’.
Her films have won Spikes Gold and featured in the Vancouver, Toronto and Miami shorts. They have also won the Best Short Film title at the Kolkata International Short Film Festival and the prestigious Dada Saheb Phalke for the Best Screenplay.
Her latest film, Saints Of Sins, is currently creating waves in private screenings as it gets ready for the global film circuits. A series of untold stories of 8 urban women, each identifying with one single sin, the film pushes the boundaries of Swati's oeuvre.