SYDNEY, AUSTRALIA // Luke has worked in the sport and entertainment industry for the past 20 years, across five continents. Senior Vice President of Commercial, Digital and Marketing at Football Federation Australia (FFA), he joined FFA in February 2014 after 7 years as Cricket Australia’s VP of Commercial Marketing.
In his current role, he oversees football’s domestic and international broadcast and digital rights and the code’s… Read More
NEW YORK, USA // Heidi Browning serves as EVP, Chief Marketing Officer of the National Hockey League. With over 25 years of marketing experience, Browning brings a valuable mix of client, agency and media owner perspective to the NHL. Heidi is known as a passionate pioneer in digital, mobile and social marketing and continues to drive thought leadership and innovation within the industry. Inspired by the intersection of media, technology and… Read More
ATLANTA, USA // Lisa Borders is President of the Women’s National BasketballAssociation (WNBA), the world’s longest running women’sprofessional sports league. The league, consisting of twelve teamsacross the United States, is celebrating its 21st season. She isresponsible for all aspects of the league’s strategy and operations.
Ms. Borders was formerly the Chair of The Coca-Cola Foundationand Vice President of Global Community Affairs… Read More
BURLINGTON, USA // Bill is a founding partner of Fuse, a full-service agency that connects brands to Gen Z and Millennials. Fuse was the first marketing agency to specialize in action sports including skateboarding, snowboarding, and surfing – and led early adopter brands like Pepsi’s Mountain Dew to the action sports strategy that it still implements today.
Over the last two decades, Bill has guided Fuse’s evolution from action sports… Read More
LOS ANGELES, USA // As the current senior director of product marketing for Yahoo Sports, Marissa leads marketing for the Sports and Fantasy properties including strategy, research, positioning, CRM, mobile acquisition, creative, media planning, brand management.
While attending UCLA Anderson School of Management, Marissa was the president of the Sports Business Association, co-director of orientation for the class of 2012, and… Read More
LOS ANGELES, USA // As Senior Vice President, Strategies and Creative Partnerships for FOX Sports Marketing, Barbara Blangiardi leads a team focused on the development of partnerships that extend the impact of priority marketing campaigns off FOX Sports-controlled platforms. The group develops strategies, tactics and creative concepts that generate marketing collaborations with FOX Sports distribution partners and advertisers, other 20th… Read More
LOS ANGELES, USA // Karen Brodkin is the Executive Vice President of Content Strategy & Partnerships at ENDEAVOR.
In this role, Brodkin leads business development and strategy for a range of business areas across the ENDEAVOR portfolio, including partnerships with sports leagues, federations, conferences and teams; content licensing and development; sports naming rights and venue programming, strategy and development; ENDEAVOR… Read More
NEW YORK, USA // As the Chief Marketing Officer, Amy Choyne oversees all of the USTA’s marketing efforts across each of its divisions, including community tennis and its emphasis on driving the USTA mission and overall tennis participation in this country, as well as all aspects of the USTA’s professional tennis interests, most notably the US Open, which is owned and operated by the USTA.
Choyne joins the USTA from a multi-faceted… Read More
NEW YORK, USA // Seth Ader is Vice President, Sports Marketing, ESPN. Within hours of graduating from The University of Michigan, Seth began his career in sports as a corporate marketing manager with The New Jersey Nets. After stints with the Nets, Street & Smith’s Sports Journals, in the golf business, and with an internet start-up, Seth joined ESPN in January of 2001. Since then, he has led the marketing of nearly every sports property at… Read More
HUNTINGTON BEACH, USA // As Dep., Global Chief Creative Officer, Greg Braun has the privilege of working on the Chevrolet brand around the world, including Chevrolet’s primary sponsorship of the 20 league title winning Manchester United, English Premier League Football Team.
Previously, Braun lead award winning campaigns that included the Super Bowl, FIFA World Cup, and Hyundai’s Official Vehicle Sponsorship of the NFL. In recent… Read More
NEW YORK, USA // Harrie Bakst is the founding partner of Weinstein Carnegie Philanthropic Group (WCPG), one of the leading philanthropic advisory companies in world. Bakst co-founded the company after surviving cancer, and was named by Fast Company in 2014 as a Top 10 Most Innovative Companies in Sports.
Bakst leads the sports department of the company and manages current client relationships with James Blake, Victor Cruz, the USTA… Read More
NEW YORK, USA // Ann Wells Crandall was named Chief Marketing Officer of the BIG EAST in August of 2013. In her role, Crandall oversees all marketing and sales initiatives for the Conference, including brand development, advertising and promotion, strategic communications, corporate sales and sponsorship, licensing and digital strategies. More specifically, she helped shape the BIG EAST’s relationships with Fox Sports 1, the conference’s… Read More