State of Play: 2023 Clio Sports Marketing Summit
Join us for conversations, cocktails, and a closer look at top creative ideas in sports marketing. You’ll hear from advertisers, agencies and others about how they’re using innovation, advocacy and engagement to build brand affinity with sports fans. Then, take a deep dive into the breakthrough campaigns that changed the game for 2022 Clio Sports Brand of the Year, Michelob ULTRA. It’s a must-attend event for champions of creativity at brands, teams, leagues, agencies, media, and social platforms.
Location and Pricing
Location: The Whitby Hotel, 18 West 56th Street, New York, NY, 10019
Early Bird Rate (until May 1st): $199 per person
Group Early Bird Rate (until May 1st): $99 per person; 5 person minimum
Regular Rate (May 2-May 24th): $299 per person
Regular Group Rate (May 2-May 24th): $199 per person; 5 person minimum
Agenda
- How Frito-Lay Develops Breakthrough Campaigns from Within - Sponsored
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- Unpacking the Thinking Behind Michelob ULTRA's Award-Winning Work - Sponsored
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- Meet the Mascots
- The Broadcast Boys: Creating Content That Builds Brands
Sessions
How Frito-Lay Develops Breakthrough Campaigns from Within
In-House Creative Agency and Brand Marketing leaders from PepsiCo Foods North America will demonstrate the recipe for their success and discuss how Frito-Lay develops creative content that taps into pop culture and builds brand affinity with sports fans across multiple channels.
Speakers
Unpacking the Thinking Behind Michelob ULTRA's Award-Winning Work
Learn about the creative process behind campaigns like Contract for Change, Courtside, and McEnroe vs. McEnroe and get inspiration for your next award-winning idea. Winners of the Brand of the Year and Agency of the Year will dive deep into the work that dominated the competition at the 2022 Clio Sports Awards.
Speakers
Meet the Mascots
Hear from the marketing minds behind your favorite mascots and discover the creative tactics that teams employ to get fans fired up online, at home and in the stands.
Speakers
The Broadcast Boys: Creating Content That Builds Brands
With the evolution of creators and influencers collaborating with businesses and brands, Warner Bros. Discovery Sports’ Head of Brand Marketing + Brand Development interviews two of its most successful in-house influencers on how they grow their brand across social, promote products and services while still entertaining and retaining the next generation of sports fans genuinely and authentically. This will be an inside look at how creators create and how they think about brands inside their own ecosystems.
Speakers
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