Entries in this medium include all types of creative audio content.

See previous award winners in this medium here

Categories

• Radio – Entries in this category are for broadcast or internet radio advertising.
• Sonic Branding – Entries in this category are for the use of sounds associated with a brand, product, or service and can include the translation of a visual brand into a jingle, audio, or sonic signature.
• Specific Target Audience – Entries in this category are for audio content made for a specific community, culture, or group of people based on a unique behavior and/or insight.
• Streaming/Downloadable Content – Entries in this category are for creative content that is downloaded or streamed online or from a mobile device and which is directly related to the promotion of a product or service. This includes podcasts.
• Use of Technology – Entries in this category are for work that pushes the limits of audio on behalf of a brand or organization. This includes, but is not limited to the use of apps or mobile/web technology, software development, artificial intelligence, etc.
• Voice Activated Technologies – Entries in this category are for the use of various applications of voice activated technologies. This includes, but is not limited to Alexa, Google Home, Siri, and other voice assistants.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sep 9th – Oct 25th: $525 (Single) / $800 (Campaign)

Deadline 2: Oct 26th – Dec 13th: $625 (Single) / $950 (Campaign)

Deadline 3: Dec 14th – Feb 7th: $750 (Single) / $1125 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Audio (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of audio content.

Please note that audio craft is not for the audio within film executions. It is for audio only executions (ie an ad that ran on the radio).

See previous award winners in this medium here

Categories

• Casting – Entries in this category are for the casting in a piece of advertising, where the casting of a performer was integral to the advancement of the audio clip.
• Copywriting – Entries in this category are for the writing of promotional text included in an audio recording.
• Music – Entries in this category may include an adapted/altered version of an existing piece of material, licensed recordings, or an original composition.
• Sound Design – Entries in this category are for the process of specifying, acquiring, manipulating, or generating audio elements. This includes, but is not limited to sound effects, recordings, etc.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525 (Single) / $800 (Campaign)

Deadline 2: Oct 26th – Dec 13th: $625 (Single) / $950 (Campaign)

Deadline 3: Dec 14th – Feb 7th: $750 (Single) / $1125 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Audio (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium use forms of entertainment and/or content as a way to communicate a brand’s message or values to its target audience.

See previous award winners in this medium here

Categories

• Audio – Entries in this category include all types of creative audio content.
• Digital/Mobile – Entries in this category are for digital media that includes, but is not limited to websites, applications, user-generated content, etc.
• Experience/Activation – Entries in this category connect a brand and its target audience through an experience.
• Film-Scripted – Entries in this category are for scripted videos and films. This includes, but is not limited to feature films, documentaries, short form, series, television, streaming content, etc.
• Film-Unscripted – Entries in this category are for unscripted videos and films. This includes, but is not limited to feature films, documentaries, short form, series, television, streaming content, etc.
• Games – Entries in this category are for interactive games. This includes, but is not limited to console games, mobile games, web-based games, etc.
• Music – Entries in this category are for music, songs, and music videos.
• New Realities – Entries in this category incorporate technologies created to stimulate and immerse the user in an entertainment experience by allowing them to interact with 3D worlds. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
• Partnerships/Co-Creation – Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, influencers, talent and/or organizations.
• Print – Entries in this category are for published print media that includes, but is not limited to newspapers, magazines, books, etc.
• Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $1,025

Deadline 2: Oct 26th – Dec 13th: $1,100

Deadline 3: Dec 14th – Feb 7th: $1,150

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (up to 10)
• Execution Audio (up to 10)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium focus on work that uses a creative approach to change business operations, products, services, and/or customer experiences to transform a business for growth.

See previous award winners in this medium here

Categories

• Complete Transformation – Entries in this category are for the comprehensive creative transformation of a business, both internally and externally. This includes internal operations, policies, programs, practices, and other factors that can impact products and services, customer experiences, and/or communications for growth.
• Experience – Entries in this category are for reinventions that impact how people interact with the brand or business. This includes, but is not limited to digital, physical, and virtual connection points.
• Operations – Entries in this category are for the internal transformation within an organization. Changes may include, but are not limited to staff, suppliers, distribution centers, and consumers.
• Products – Entries in this category focus on the creation or reinvention of physical and digital products launched by a brand. This must transform and/or enhance the customer experience, repositioning that brand in the marketplace.
• Services – Entries in this category focus on new or reinvented services launched by a brand to transform and enhance the customer journey and/or experience.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525

Deadline 2: Oct 26th – Dec 13th: $625

Deadline 3: Dec 14th – Feb 7th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative applications of commerce, both online and offline, that enhance the consumer experience and transactional journey.

See previous winners in this medium here

Categories

• Acquisition & Retention – Entries in this category are for online and offline advertising created to keep existing customers, attract new customers, and incentivize customer activity. This includes, but is not limited to promotions, loyalty programs, social integration, etc.
• E-Commerce – Entries in this category are for innovative uses of e-commerce platforms and connected digital features.
• Entertainment – Entries in this category are for the integration of commerce and entertainment content through partnerships, collaborations and brand experiences. This includes but is not limited to retail, theater, gaming, sports, music and activations.
• Inclusive Commerce– Entries in this category are for ideas that inspire and/or enable commerce in neglected communities.
• Innovative Use of Channel – Entries in this category are for commerce work that utilizes a specific channel in an especially creative or innovative way.
• In-Store Experience – Entries in this category are for in-store physical experiences meant to engage the customer. This includes, but is not limited to in-store displays, pop-up shops, events, promotions, free samples, limited/special edition items, etc.
• Mobile-Led Commerce – Entries in this category are for the creative use of mobile-led solutions to unlock the commerce space and enhance the customer experience. This includes, but is not limited to wearables, apps, wallets, reward programs, etc.
• Omnichannel – Entries in this category effectively demonstrate how multiple physical and/or digital channels are integrated to facilitate a complete and exceptional customer experience.
• Partnerships/Co-Creation – Entries in this category demonstrate how the joint efforts of two or more brands, individuals, influencers, talent, and/or organizations engage the consumer and give them access to unique product and purchasing experiences.
• Payment Solutions – Entries in this category are for innovation at the moment of transaction. This includes, but is not limited to software apps, mobile wallets, order buttons, hyper convenience, loyalty program automation, etc.
• Social Media – Entries in this category utilize social media platforms to interact with consumers. This can also include the use of livestream and influencers to increase brand awareness and demonstrate products in real time.
• Specific Target Audience – Entries in this category are for commerce work intended for a specific community, culture, or group of people based on a unique behavior and/or insight.
• Sustainable Commerce – Entries in this category are for any commerce work done with an emphasis on creative sustainability. This includes, but is not limited to sustainable production and packaging, eco-friendly shipping, waste reduction, responsible consumption, etc.
• Use of New Realities – Entries in this category are for the creative use of immersive technologies that enhance real-time interaction between brands and consumers. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525

Deadline 2: Oct 26th – Dec 13th: $625

Deadline 3: Dec 14th – Feb 7th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium focus on work that produced measurable results and used a creative approach to achieve a brand’s purpose. This includes, but is not limited to Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.

See previous award winners in this medium here

Categories

• Local/Regional – Entries in this category are for work that has been executed across one specific region.
• Multi-Country – Entries in this category are for work that has been executed globally or across two or more regions, countries, or markets.
• National – Entries in this category are for work that has been executed across one country or market.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $675

Deadline 2: Oct 26th – Dec 13th: $775

Deadline 3: Dec 14th – Feb 7th: $900

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Creative Effectiveness PDF (1)

Download Creative Effectiveness PDF

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (up to 10)
• Execution Video (up to 10)
• Execution Audio (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium celebrate the strategic planning and breakthrough thinking behind creative campaigns. Work focuses on the development and execution of innovative strategies that effectively unlock insights and connect brands with their audiences. Entries will need to demonstrate a strong understanding of the brand, consumer behavior, and cultural insights, and how these factors contributed to a successful creative strategy.

Categories

• There are no categories in this medium.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525

Deadline 2: Oct 26th – Dec 13th: $625

Deadline 3: Dec 14th – Feb 7th: $750

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (up to 10)
• Execution Audio (1)
• Supporting PDF(1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative executions that originated from specific data/insights. This includes, but is not limited to Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.

See previous award winners in this medium here

Categories

• Creativity/Storytelling – Entries in this category use data to inform a creative solution and/or narrative.
• Real-Time – Entries in this category use data in the moment to adapt the creative execution/experience accordingly.
• Specific Target Audience – Entries in this category use data to identify and craft a message to a specific community, culture, or group of people based on a unique behavior or insight. Target audiences include, but are not limited to generations, genders, and races.
• Visualization – Entries in this category are for work specifically dedicated to the craft of visualizing data.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525

Deadline 2: Oct 26th – Dec 13th: $625

Deadline 3: Dec 14th – Feb 7th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel, and create brand recognition.

See previous award winners in this medium here

Advertiser Types

• Business-to-Business
• Product/Service
• Public Service

Categories

• Brand Identity: New – Entries in this category include a comprehensive set of graphical elements, colors, and logos that communicate a new company’s identity.
• Brand Identity: Refresh – Entries in this category include a comprehensive set of graphical elements, colors, and logos that communicate an existing company’s identity.
• Data Visualization – Entries in this category are for work specifically dedicated to the craft of visualizing data, where the design makes the data easier to understand.
• Digital/Mobile – Entries in this category are for the graphical design of apps, e-commerce, landing pages, microsites, online platforms, and websites.
• Direct Marketing – Entries in this category are specific to the one-to-one communication between a brand and its target audience.
• Editorial – Entries in this category involve the acquiring or preparing of material for publication. This includes, but is not limited to magazines, journals, newsletters, etc.
• Logo – Entries in this category are for the graphical design of a product, brand, or company logo.
• Packaging – Entries in this category are for the graphical and/or physical design of product packaging.
• Posters – Entries in this category are for the graphical and/or physical design of posters.
• Product Design – Entries in this category focus on the craft and creation of new products. This includes commercial and promotional products.
• Publishing & Printed Materials –  Entries in this category are for the graphical and/or physical design of annual reports, brochures, calendars, catalogs, cover art, daily press, self-promotion, or special publications.
• Retail Design – Entries in this category are for the physical design of interior displays, shop fittings, showrooms, pop-up shops, window displays, and social retail.
• Spatial Design – Entries in this category are for the physical design of interior and/or exterior spaces. This includes, but is not limited to activations, arenas, exhibitions, installations, special builds, public spaces, etc.
• Sustainability – Entries in this category are for design executions that utilize a sustainable effort in the creation or result of the execution. This can include, but is not limited to packaging, product design, printed materials, or spatial design executions.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525

Deadline 2: Oct 26th – Dec 13th: $625

Deadline 3: Dec 14th – Feb 7th: $750

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (up to 4)
• Physical Entry

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of design materials.

See previous award winners in this medium

Categories

• Animation – Entries in this category include the technique of manipulating images, figures and/or text frame by frame. This includes, but is not limited to stop motion, motion graphics, 2D animation, 3D animation, etc.
• Art Direction – Entries in this category are for the overall design, visual direction, and stylistic components of a project.
• Graphic – Entries in this category use design elements to communicate a company’s message or optimize the user experience.
• Illustration – Entries in this category are for visual elements presented as a drawing, painting, computer graphic, or other work of art.
• Photography – Entries in this category are for the original and creative use of photography.
• Typography – Entries in this category are for the design/arrangement of type in order to make language visible by utilizing a selection of typefaces, point size, line length, leading, tracking, and kerning.
• Writing for Design – Entries in this category are for the writing of promotional text that is integral to a piece of design.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525

Deadline 2: Oct 26th – Dec 13th: $625

Deadline 3: Dec 14th – Feb 7th: $750

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (up to 4)
• Physical Entry

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for any digital media that is connected to a user and/or gives the user the ability to interact through technology.

See previous award winners in this medium here

Categories

• Apps – Entries in this category are for apps whose primary purpose is to promote a particular product or service.
• Artificial Intelligence – Entries in this category are for various applications of artificial intelligence. This includes, but is not limited to language processing, image recognition, virtual assistants, recommendation engines, etc.
• Banners & Rich Media Advertising – Entries in this category include various over-the-page units such as floating ads, page takeovers, pre-roll ads, and tear-backs as well as more traditional banner ads.
• Connected Devices – Entries in this category utilize one or more connected or networked devices to engage the consumer and enhance the experience.
• E-commerce – Entries in this category are for innovative uses of e-commerce platforms and connected digital features.
• Emerging Technology – Entries in this category are for innovative uses of technology that extends the ability for a brand to reach and interact with its target audience in new ways. This includes, but is not limited to block chain, data visualization, the Internet of Things (IoT), etc.
• Games – Entries in this category include interactive games that are developed to promote a particular product or service and typically are not for sale.
• Microsite – Entries in this category are for additional links or web pages provided through its parent site, adding value to a specific product or service.
• Multi-Platform/Cross Channel Storytelling or Experience – Entries in this category are for the creation of cross-platform digital content that develops or embodies a brand identity. This includes work integrated across multiple digital channels.
• New Realities – Entries in this category include technology created to stimulate and immerse the user by allowing them to interact with 3D worlds. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
• Real-Time – Entries in this category are for the creation of real or near-time content, allowing brands to respond to world events, public affairs, and other real-world, real-time activity within a timely manner.
• Search (SEO/SEM) – Entries in this category are for creative marketing efforts used to increase website visibility and/or optimization through organic search results.
• Storytelling – Entries in this category use a compelling narrative in the mobile, digital, and/or social space to elevate the viewing experience.
• Use of Platform/Native Integration – Entries in this category are for the creative use of existing integral features of digital devices. This includes, but is not limited to cameras, microphones, touchscreens, bluetooth, mobile sensors, GPS, etc.
• Voice Activated – Entries in this category are for the creative application and use of voice in a digital environment to communicate and interact with consumers on behalf of a brand.
• Wearables – Entries in this category are for smart devices worn on the body, or software written to run on such devices, used to engage the consumer on behalf of a brand.
• Website – Entries in this category are for the collection of related web pages with the purpose of advertising a specific product or service. This can also include landing pages.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525 (Single) / $800 (Campaign)

Deadline 2: Oct 26th – Dec 13th: $625 (Single) / $950 (Campaign)

Deadline 3: Dec 14th – Feb 7th: $750 (Single) / $1125 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of digital content.

See previous award winners in this medium here

Categories

• Art Direction – Entries in this category are for the overall design, visual direction, and stylistic components of a digital, mobile, or social media execution.
• Copywriting – Entries in this category are for the writing of promotional text included in a digital, mobile, or social media execution.
• Graphic Design – Entries in this category are for the art or skill of combining text and pictures in a digital, mobile, or social media execution.
• Illustration/Image Design – Entries in this category are for the creative application of illustration within a digital context and the digital manipulation of still imagery.
• Moving Image/Video Design – Entries in this category are for the creative and technical use of online video and digital footage. This includes, but is not limited to 360 videos, interactive videos, etc.
• Music – Entries in this category may include an adapted/altered version of an existing piece of material, licensed recordings, or an original composition.
• Sound Design – Entries in this category are for the process of specifying, acquiring, manipulating, or generating audio elements. This includes, but is not limited to sound effects, recordings, etc.
• User Experience – Entries in this category are for the experience, effectiveness, utility, ease of use, and efficiency of the system.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525 (Single) / $800 (Campaign)

Deadline 2: Oct 26th – Dec 13th: $625 (Single) / $950 (Campaign)

Deadline 3: Dec 14th – Feb 7th: $750 (Single) / $1125 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are specific to the one-to-one communication between a brand and its target audience. The goal of direct is to generate a specific action or “response” from the target audience.

See previous award winners in this medium here

Categories

• Audio – Entries in this category include all types of creative audio content.
• Digital/Mobile – Entries in this category include any direct digital/mobile media that is connected to a user or gives the user the ability to interact through technology. This includes, but is not limited to apps, in-app advertising, banners & rich media, e-mail, in-stream advertising, microsites/websites, etc.
• Experience/Activation – Entries in this category connect a brand and its target audience through an experience.
• Film – Entries in this category are for all video used for the purpose of direct marketing. This includes, but is not limited to television, cinema, online, mobile, outdoor, in-store, point-of-purchase advertising, etc.
  • Note: Content videos are required for the Film category.
• Gaming – Entries in this category are for the use of gaming and games to effectively target a specific audience. This includes, but is not limited to interactive games, gaming consoles, online gaming, mobile games, etc.
• Out of Home – Entries in this category are for the execution of direct out of home advertising and includes, but is not limited to ambient, billboard, poster, transit, mixed campaigns, etc.
• Print – Entries in this category are for direct printed materials. This includes, but is not limited to calendars, catalogs, brochures, dimensional mail, flat mail, magazines, newspapers, and other print advertising that is delivered via mail, messenger, handouts, postings, etc.
• Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that generate a direct social response.
• Use of Data – Entries in this category are for work driven by the creative use of data which enhances the customer experience and leads to measurable business results.
• Use of New Realities – Entries in this category are for the creative use of immersive technologies that connect a brand and its target audience. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
• Use of Product – Entries in this category utilize a physical item with the purpose of delivering a direct message that is delivered via mail, messenger, handouts, etc.
• Use of Talent & Influencers – Entries in this category use talent or influencers to connect a brand and its target audience.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525 (Single) / $800 (Campaign)

Deadline 2: Oct 26th – Dec 13th: $625 (Single) / $950 (Campaign)

Deadline 3: Dec 14th – Feb 7th: $750 (Single) / $1125 (Campaign)

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• Supporting Physical
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium connect a brand and its target audience through an experience, including but not limited to live and virtual events.

See previous award winners in this medium here

Categories

• Digital/Mobile – Entries in this category are for any digital media that is used to provide an experience and/or gives the user the ability to interact through technology and/or social media platforms.
• Events – Entries in this category include a themed activity, activation, occasion, display, or exhibit to promote a product, cause, or brand.
• Gaming – Entries in this category include interactive games that are developed to promote a particular product or service by connecting the user through an experience.
• Guerrilla – Entries in this category are for unique, engaging, and thought-provoking concepts/stunts that promote buzz and typically include unconventional means of advertising.
• Immersive/New Realities – Entries in this category create an environment which surrounds a user or audience with a multi-sensory experience. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
• Special Build – Entries in this category are for temporary installations meant to be seen or experienced for a short period of time.
• Use of Talent & Influencers – Entries in this category use talent or influencers to connect a brand and its target audience through an experience or activation.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525

Deadline 2: Oct 26th – Dec 13th: $625

Deadline 3: Dec 14th – Feb 7th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative advertising or marketing campaigns of a fashion, beauty or retail brand, product, or service.

See previous award winners in this medium here

Categories

• Fashion & Beauty – Entries in this category are for creative advertising or marketing campaigns of a fashion, beauty, or retail brand, product, or service.
• Use of Fashion & Beauty – Entries in this category must highlight how a non-fashion or beauty brand creatively utilized a fashion or beauty tactic, influencer/celebrity, or accessory within their execution.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525

Deadline 2: Oct 26th – Dec 13th: $625

Deadline 3: Dec 14th – Feb 7th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (up to 10)
• Execution Audio (up to 10)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include all moving image advertising. This includes, but is not limited to commercial television, cinema, online, mobile, outdoor, in-store, point-of-purchase advertising, etc.

See previous award winners in this medium here

Categories

• 30 Seconds and Under – Entries in this category are thirty [30] seconds and under.
• 31 Seconds to 60 Seconds – Entries in this category are between thirty-one [31] seconds and sixty [60] seconds.
• 61 Seconds to Five Minutes – Entries in this category are between sixty-one [61] seconds to five [5] minutes.
• Five Minutes and Over – Entries in this category are five [5] minutes and over.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $675 (Single) / $1,025 (Campaign)

Deadline 2: Oct 26th – Dec 13th: $775 (Single) / $1,175 (Campaign)

Deadline 3: Dec 14th – Feb 7th: $900 (Single) / $1,350 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of film content.

See previous award winners in this medium here

Categories

• Animation – Entries in this category include the technique of manipulating images, figures and/or text frame by frame. This includes, but is not limited to stop motion, motion graphics, 2D animation, 3D animation, etc.
• Casting – Entries in this category are for the casting in a piece of film advertising, where the casting of a performer was integral in the advancement of the film content piece.
• Cinematography – Entries in this category are for the art, process, or job of filming motion picture photography.
• Copywriting – Entries in this category are for the writing of promotional text included in a film execution.
• Direction – Entries in this category are for the completed vision of the director and the work’s ability to exhibit creativity and innovation.
• Editing – Entries in this category are for the use of the art, technique, and practice of assembling shots into a coherent sequence.
• Music-Adapted – Entries in this category should include a commissioned re-working of an existing piece of material, be it public domain or licensed.
• Music-Licensed – Entries in this category should include music that has been used straight from the master recording. This can be edited but should not have been re-arranged.
• Music-Original – Entries in this category are for music tracks which have been commissioned and composed specially for the entry. This does not include arrangements of any sort, as that is covered by Music-Adapted. This also does not include any material that is in the public domain.
• Production Design – Entries in this category are for the overall aesthetic of the production design. This includes, but is not limited to set design, art direction, location build, props, lighting, styling, etc.
• Sound Design – Entries in this category are for the process of specifying, acquiring, manipulating, or generating audio elements included in video or motion graphics. It may include music as part of the sound design.
• Visual Effects – Entries in this category are for the processes by which imagery is created and/or manipulated outside the context of a live action shot.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $675 (Single) / $1,025 (Campaign)

Deadline 2: Oct 26th – Dec 13th: $775 (Single) / $1,175 (Campaign)

Deadline 3: Dec 14th – Feb 7th: $900 (Single) / $1,350 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Supporting PDF (1)
• URL (up to 4) – Only available for the Production Design category

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for advertising and marketing that utilize a specific media type in a new, unique, or especially creative manner.

See previous award winners in this medium here

Categories

• Audio – Entries in this category include all types of creative audio content.
  • Media Note: 1 Execution Audio required for the Audio category.
• Branded Entertainment & Content – Entries in this category use forms of entertainment and/or content as a way to communicate a brand’s message or values to its target audience.
• Creative Commerce – Entries in this category are for creative applications of commerce, both online and offline, that enhance the consumer experience and transactional journey.
• Design – Entries in this category are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel, and create brand recognition.
• Digital/Mobile – Entries in this category are for any digital media that is connected to a user and/or gives the user the ability to interact through technology.
• Direct – Entries in this category are specific to the one-to-one communication between a brand and its target audience.
• Experience/Activation – Entries in this category connect a brand and its target audience through an experience, including but not limited to live and virtual events.
• Film – Entries in this category include all moving image advertising. This includes, but is not limited to commercial television, cinema, online, mobile, outdoor, in-store, point-of-purchase advertising, etc.
  • Media Note: 1 Execution Video required for the Film category.
• Media – Entries in this category are for the creative use of media-inspired ideas, where the work highlights media as the creative idea itself, and strategically and effectively uses channels to achieve a brand’s purpose.
• Out of Home – Entries in this category consist of advertising that reaches the consumer while they are outside of the home.
• Partnerships & Collaborations – Entries in this category include creative executions or stand alone marketing executions resulting from the joint efforts of two or more brands, individuals, influencers or talent, and/or organizations.
• Print – Entries in this category include, but are not limited to calendars, catalogs, brochures, pamphlets, newspapers, magazines, and similar press.
• Public Relations – Entries in this category include marketing efforts and brand communications that impact brand or organization perception, awareness and/or garner media coverage.
• Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $1,025

Deadline 2: Oct 26th – Dec 13th: $1,175

Deadline 3: Dec 14th – Feb 7th: $1,350

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10) – For all categories except Audio and Film

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (up to 10)
• Execution Audio (up to 10)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium utilize at least three different media types* in a strategic and integrated manner to drive the success of the creative idea.

*Audio, Branded Entertainment & Content, Creative Commerce, Design, Digital/Mobile, Direct, Experience/Activation, Film, Innovation, Media, Out of Home, Partnerships & Collaborations, Print, Public Relations, Social Media and Use of Influencers

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $1,025

Deadline 2: Oct 26th – Dec 13th: $1,175

Deadline 3: Dec 14th – Feb 7th: $1,350

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (10)
• Execution Audio (10)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for the creative use of media-inspired ideas, where the work highlights media as the creative idea itself, and strategically and effectively uses channels to achieve a brand’s purpose. Entries will need to demonstrate how the idea played an integral role in the success of the campaign.

See previous winners in this medium

Advertiser Types

• Business-to-Business
• Product/Service
• Public Service

Categories

• Audio – Entries in this category are for media-inspired ideas intended for use on audio platforms. This includes, but is not limited to radio, podcasts, streaming services, and other audio technologies.
• Digital/Mobile – Entries in this category are for media-inspired ideas designed for digital media platforms or mobile technologies. This includes, but is not limited to websites, games, search engines, banner ads, smartphones, mobile games, applications, etc.
• Entertainment – Entries in this category are for media-inspired ideas created for entertainment purposes. This includes, but is not limited to audio content, gaming platforms, apps, video sharing channels, music videos, etc.
• Experience/Activation – Entries in this category are for media-inspired ideas intended to connect an audience through an experience. This includes, but is not limited to virtual or live events, stunts, pop-up shops, exhibitions, performances, installations, etc.
• Film – Entries in this category are for media-inspired ideas designed for film advertising. This includes, but is not limited to television, cinema, online, mobile, outdoor, in-store, point-of-purchase advertising, etc.
• New Realities –  Entries in this category are for media-inspired ideas where immersive technology is a key element in the success of the campaign. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
• Out of Home – Entries in this category are for media-inspired ideas that reach the consumer while they are outside of the home.
• Partnerships & Collaboration – Entries in this category are for media-inspired ideas where the collaboration between two or more brands, individuals, and/or organizations are key to the success of the campaign.
• Print – Entries in this category are for media-inspired ideas that reach the consumer through calendars, catalogs, brochures, pamphlets, newspapers, magazines, and similar press.
• Retail – Entries in this category are for media-inspired ideas focused on e-commerce, online retail sites, restaurants, in store displays, etc.
• Social Media – Entries in this category are for media-inspired ideas that were planned for and executed on social media platforms.
• Specific Target Audience – Entries in this category are for media-inspired ideas that target a specific community, culture, or group of people. Target audiences include, but are not limited to generations, genders, and races.
• Use of Talent & Influencers – Entries in this category are for media-inspired ideas that utilize talent or influencers to increase engagement and drive brand awareness.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525

Deadline 2: Oct 26th – Dec 13th: $625

Deadline 3: Dec 14th – Feb 7th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium consist of advertising that reaches the consumer while they are outside of the home.

See previous award winners in this medium here

Categories

• Ambient – Entries in this category include tactical placements of advertising in unusual and unexpected places often with unconventional methods.
• Billboard – Entries in this category are for large outdoor executions, usually along roadways, on rooftops, or on the sides of tall buildings. This includes, but is not limited to printed billboards, 3D and mechanical billboards, etc.
• Digital – Entries in this category include single outdoor digital executions used to convey a message. This includes, but is not limited to motion posters, transit displays, LED displays, etc.
• Interactive/Experiential – Entries in this category are for outdoor executions that require either consumer interaction or engagement.
• Poster – Entries in this category are for single outdoor or indoor executions typically designed to be attached to a wall or other vertical surfaces. This includes, but is not limited to supermarkets, shopping malls, airports, construction sites, etc.
• Takeover – Entries in this category are for multiple out of home executions that takeover a single location and function as a single piece.
• Transit – Entries in this category are for transit advertising which is typically placed on anything which moves, such as buses, subways, trains, trucks, and taxis.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525 (Single) / $800 (Campaign)

Deadline 2: Oct 26th – Dec 13th: $625 (Single) / $950 (Campaign)

Deadline 3: Dec 14th – Feb 7th: $750 (Single) / $1125 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include creative executions or stand alone marketing executions resulting from the joint efforts of two or more brands, individuals, influencers or talent, and/or organizations.

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $1,025

Deadline 2: Oct 26th – Dec 13th: $1,175

Deadline 3: Dec 14th – Feb 7th: $1,350

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include, but are not limited to calendars, catalogs, brochures, pamphlets, newspapers, magazines, and similar press.

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525 (Single) / $800 (Campaign)

Deadline 2: Oct 26th – Dec 13th: $625 (Single) / $950 (Campaign)

Deadline 3: Dec 14th – Feb 7th: $750 (Single) / $1125 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Caseboard Image (1)
• Case Study Video (1)
• Supporting PDF (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of Print and Out of Home content.

See previous award winners in this medium here

Categories

• Art Direction – Entries in this category are for the overall design, visual direction, and stylistic components of a project.
• Copywriting – Entries in this category are for the writing of promotional text included in a one-sheet, print, or out of home advertisement.
• Illustration – Entries in this category are for the visual elements presented as a drawing, animation, painting, computer graphic, or other work of art included in a one-sheet, print, or out of home advertisement.
• Photography – Entries in this category are for the lighting, color, camera choices, and editing of photographs included in a one-sheet, print, or out of home advertisement.
• Typography – Entries in this category are for the arrangement of type in order to make language visible by utilizing a selection of typefaces, point size, line length, leading, tracking, and kerning included in a one-sheet, print, or out of home advertisement.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525 (Single) / $800 (Campaign)

Deadline 2: Oct 26th – Dec 13th: $625 (Single) / $950 (Campaign)

Deadline 3: Dec 14th – Feb 7th: $750 (Single) / $1125 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Caseboard Image (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (up to 4)

Entries in this medium include marketing efforts and brand communications that impact brand or organization perception, awareness, and/or garner media coverage.

See previous award winners in this medium here

Advertiser Types

• Business-to-Business
• Product/Service
• Public Service

Categories

• Brand Development – Entries in this category focus on the creation of a specific identity for a product, its positioning in the marketplace, and what it means to its target audience.
• Cause Related – Entries in this category focus on creating awareness for a cause.
• Corporate Image – Entries in this category deal with the generally accepted image of what a company stands for and how it is perceived by the public.
• Crisis Management – Entries in this category focus on the planning and/or handling of a crisis that could potentially affect a company’s reputation.
• Employee Engagement – Entries in this category relate to maintaining and/or restoring employer-employee relationships that contribute to productivity, motivation, and morale.
• Environmental – Entries in this category communicate an organization’s corporate social responsibility and/or environmentally friendly practices to the public with the goal of improving the organization’s brand awareness and reputation.
• Launch/Relaunch – Entries in this category are for the launch or relaunch of a product or service to its target audience.
• Multi-Market – Entries in this category are for campaigns that were implemented in more than one region, country, or market.
• Public Affairs – Entries in this category are for communications on matters of politics and public policy.
• Real-Time Response – Entries in this category are about the process by which an organization deals with a major event or current public issue within a timely manner.
• Self Promotion – Entries in this category are created to self-promote or publicize a brand or individual’s services.
• Single Market – Entries in this category are for campaigns that were implemented in one specific region, country, or market.
• Special Event/Activation – Entries in this category promote a face-to-face event or stunt specifically designed to deliver a message, introduce a new product, or create interest in a topic, product, or service.
• Specific Target Audience – Entries in this category utilize a unique behavior and/or insight to effectively communicate an organization’s products and services to a specific community, culture, or group of people. Target audiences include, but are not limited to generations, genders, and races.
• Use of Talent & Influencers – Entries in this category use talent or influencers to increase engagement and drive brand awareness.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525

Deadline 2: Oct 26th – Dec 13th: $625

Deadline 3: Dec 14th – Feb 7th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

See previous award winners in this medium here

Categories

• Multi-Platform Entries in this category are for several social executions that utilize multiple social media platforms. This includes, but is not limited to Facebook, Instagram, YouTube, Snapchat, LinkedIn, Pinterest, TikTok, Twitch, X/Twitter, Threads, etc.
• Real-Time Response Entries in this category are for work that utilize social platforms to respond to a major event, current public issue, or any other real-time event within a timely manner.
• Single-Platform Entries in this category are for several social executions that utilize a single social media platform. This includes, but is not limited to Facebook, Instagram, YouTube, Snapchat, LinkedIn, Pinterest, TikTok, Twitch, X/Twitter, Threads, etc.
• Social Post Entries in this category are for a single post created for a social media platform. Note: This does not include Social Videos.
• Social Video Entries in this category are for a single video created for gaining or engaging an audience through social sharing. This can include livestream videos. Note: This does not include Social Posts.
• Specific Target Audience Entries in this category are for creative social content made for a specific community, culture, or group of people based on a unique social insight and/or behavior. Target audiences include, but are not limited to generations, genders, and races.
• User Generated Content Entries in this category are for social activity designed to encourage an audience to contribute/collaborate with a brand initiative or campaign.
• Other Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525

Deadline 2: Oct 26th – Dec 13th: $625

Deadline 3: Dec 14th – Feb 7th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Caseboard (1)
• Execution Video (up to 10)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium focus on the strategic collaboration with influencers, celebrities, or creators on social media and digital platforms. This involves content created with or by these individuals that aligns with brand objectives, using their reach and authenticity to drive awareness and engagement.

Categories

• Celebrity – This refers to well-known individuals, often a public figure or media personality, who has achieved significant fame and recognition. Celebrities typically have a broad audience and influence through their public persona and media appearances.
• Influencer – This refers to individuals who have built a substantial and engaged following on social media or digital platforms. Influencers use their credibility and reach to impact their audience’s opinions, behaviors, or purchasing decisions.
• Creator – This refers to individuals who produce and share original content on social media or digital platforms. Creators often build an audience around their unique content and style.
• Multiple – This is for entries that involve collaborations with multiple celebrities, influencers, and creators.

Sub-Categories

• Organic Social Media Post – Entries in this category are for a single or series of unpaid social media posts designed to engage and reach an audience naturally.
• Paid Social Media Post – Entries in this category are for a single or series of social media posts that are promoted through paid advertising to reach a wider or targeted audience.
• Self Promotion – Entries in this category are for the use of social media and digital platforms by celebrities, influencers, or creators to promote their own work or personal brand.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th – Oct 25th: $525

Deadline 2: Oct 26th – Dec 13th: $625

Deadline 3: Dec 14th – Feb 7th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Caseboard (1)
• Case Study Video (1)
• Execution Video (up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include all types of creative audio content.

Categories

• Radio – Entries in this category are for broadcast or internet radio advertising.
• Sonic Branding – Entries in this category are for the use of sounds associated with a brand, product, or service and can include the translation of a visual brand into a jingle, audio, or sonic signature.
• Specific Target Audience – Entries in this category are for audio content made for a specific community, culture, or group of people based on a unique behavior and/or insight.
• Streaming/Downloadable Content – Entries in this category are for creative content that is downloaded or streamed online or from a mobile device and which is directly related to the promotion of a product or service. This includes podcasts.
• Use of Technology – Entries in this category are for work that pushes the limits of audio on behalf of a brand or organization. This includes, but is not limited to the use of apps or mobile/web technology, software development, artificial intelligence, etc.
• Voice Activated Technologies – Entries in this category are for the use of various applications of voice activated technologies. This includes, but is not limited to Alexa, Google Home, Siri, and other voice assistants.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: $50 (Single) / $75 (Campaign)

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Audio (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of audio content.

Please note that audio craft is not for the audio within film executions. It is for audio-only executions (ie an ad that ran on the radio).

Advertiser Types

• Business-to-Business
• Product/Service
• Public Service

Categories

• Casting/Performance – Entries in this category are for the selection of a voice performer for a particular role that is integral to the advancement of the audio clip.
• Copywriting – Entries in this category are for the writing of promotional text included in an audio recording.
• Music – Entries in this category may include an adapted/altered version of an existing piece of material, licensed recordings, or an original composition.
• Sound Design – Entries in this category are for the process of specifying, acquiring, manipulating, or generating audio elements. This includes, but is not limited to sound effects, recordings, etc.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: $50 (Single) | $75 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Audio (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium use forms of entertainment and/or content as a way to communicate a brand’s message or values to its target audience.

See previous award winners in this medium here

Categories

• Audio – Entries in this category include all types of creative audio content.
• Digital/Mobile – Entries in this category are for digital media that includes, but is not limited to websites, applications, user-generated content, etc.
• Experience/Activation – Entries in this category connect a brand and its target audience through an experience.
• Film-Scripted – Entries in this category are for scripted videos and films. This includes, but is not limited to feature films, documentaries, short form, series, television, streaming content, etc.
• Film-Unscripted – Entries in this category are for unscripted videos and films. This includes, but is not limited to feature films, documentaries, short form, series, television, streaming content, etc.
• Games – Entries in this category are for interactive games. This includes, but is not limited to console games, mobile games, web-based games, etc.
• Music – Entries in this category are for music, songs, and music videos.
• New Realities – Entries in this category incorporate technologies created to stimulate and immerse the user in an entertainment experience by allowing them to interact with 3D worlds. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
• Partnerships/Co-Creation – Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, influencers, talent and/or organizations.
• Print – Entries in this category are for published print media that includes, but is not limited to newspapers, magazines, books, etc.
• Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: $50

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (10)
• Execution Audio (10)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative applications of commerce, both online and offline, that enhance the consumer experience and transactional journey.

Categories

• Acquisition & Retention – Entries in this category are for online and offline advertising created to keep existing customers, attract new customers, and incentivize customer activity. This includes, but is not limited to promotions, loyalty programs, social integration, etc.
• E-Commerce – Entries in this category are for innovative uses of e-commerce platforms and connected digital features.
• Entertainment – Entries in this category are for the integration of commerce and entertainment content through partnerships, collaborations and brand experiences. This includes but is not limited to retail, theater, gaming, sports, music and activations.
• Inclusive Commerce – Entries in this category are for ideas that inspire and/or enable commerce in neglected communities.
• Innovative Use of Channel – Entries in this category are for commerce work that utilizes a specific channel in an especially creative or innovative way.
• In-Store Experience – Entries in this category are for in-store physical experiences meant to engage the customer. This includes, but is not limited to in-store displays, pop-up shops, events, promotions, free samples, limited/special edition items, etc.
• Mobile-Led Commerce – Entries in this category are for the creative use of mobile-led solutions to unlock the commerce space and enhance the customer experience. This includes, but is not limited to wearables, apps, wallets, reward programs, etc.
• Omnichannel – Entries in this category effectively demonstrate how multiple physical and/or digital channels are integrated to facilitate a complete and exceptional customer experience.
• Partnerships/Co-Creation – Entries in this category demonstrate how the joint efforts of two or more brands, individuals, influencers, talent, and/or organizations engage the consumer and give them access to unique product and purchasing experiences.
• Payment Solutions – Entries in this category are for innovation at the moment of transaction. This includes, but is not limited to software apps, mobile wallets, order buttons, hyper convenience, loyalty program automation, etc.
• Social Media – Entries in this category utilize social media platforms to interact with consumers. This can also include the use of livestream and influencers to increase brand awareness and demonstrate products in real time.
• Specific Target Audience – Entries in this category are for commerce work intended for a specific community, culture, or group of people based on a unique behavior and/or insight.
• Sustainable Commerce – Entries in this category are for any commerce work done with an emphasis on creative sustainability. This includes, but is not limited to sustainable production and packaging, eco-friendly shipping, waste reduction, responsible consumption, etc.
• Use of New Realities – Entries in this category are for the creative use of immersive technologies that enhance real-time interaction between brands and consumers. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel, and create brand recognition.

See previous award winners in this medium here

Categories

• Brand Identity: New – Entries in this category include a comprehensive set of graphical elements, colors, and logos that communicate a new company’s identity.
• Brand Identity: Refresh – Entries in this category include a comprehensive set of graphical elements, colors, and logos that communicate an existing company’s identity.
• Data Visualization – Entries in this category are for work specifically dedicated to the craft of visualizing data, where the design makes the data easier to understand.
• Digital/Mobile – Entries in this category are for the graphical design of apps, e-commerce, landing pages, microsites, online platforms, and websites.
• Direct Marketing – Entries in this category are specific to the one-to-one communication between a brand and its target audience.
• Editorial – Entries in this category involve the acquiring or preparing of material for publication. This includes, but is not limited to magazines, journals, newsletters, etc.
• Logo – Entries in this category are for the graphical design of a product, brand, or company logo.
• Packaging – Entries in this category are for the graphical and/or physical design of product packaging.
• Posters – Entries in this category are for the graphical and/or physical design of posters.
• Product Design – Entries in this category focus on the craft and creation of new products. This includes commercial and promotional products.
• Publishing & Printed Materials –  Entries in this category are for the graphical and/or physical design of annual reports, brochures, calendars, catalogs, cover art, daily press, self-promotion, or special publications.
• Retail Design – Entries in this category are for the physical design of interior displays, shop fittings, showrooms, pop-up shops, window displays, and social retail.
• Spatial Design – Entries in this category are for the physical design of interior and/or exterior spaces. This includes, but is not limited to activations, arenas, exhibitions, installations, special builds, public spaces, etc.
• Sustainability – Entries in this category are for design executions that utilize a sustainable effort in the creation or result of the execution. This can include, but is not limited to packaging, product design, printed materials, or spatial design executions.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (up to 4)
• Physical Entry

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of design materials.

Categories

• Animation – Entries in this category include the technique of manipulating images, figures and/or text frame by frame. This includes, but is not limited to stop motion, motion graphics, 2D animation, 3D animation, etc.
• Art Direction – Entries in this category are for the overall design, visual direction, and stylistic components of a project.
• Graphic – Entries in this category use design elements to communicate a company’s message or optimize the user experience.
• Illustration – Entries in this category are for visual elements presented as a drawing, painting, computer graphic, or other work of art.
• Photography – Entries in this category are for the original and creative use of photography.
• Typography – Entries in this category are for the design/arrangement of type in order to make language visible by utilizing a selection of typefaces, point size, line length, leading, tracking, and kerning.
• Writing for Design – Entries in this category are for the writing of promotional text that is integral to a piece of design.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (up to 4)
• Physical Entry

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for any digital media that is connected to a user and/or gives the user the ability to interact through technology.

See previous award winners in this medium here

Categories

• Apps – Entries in this category are for apps whose primary purpose is to promote a particular product or service.
• Artificial Intelligence – Entries in this category are for various applications of artificial intelligence. This includes, but is not limited to language processing, image recognition, virtual assistants, recommendation engines, etc.
• Banners & Rich Media Advertising – Entries in this category include various over-the-page units such as floating ads, page takeovers, pre-roll ads, and tear-backs as well as more traditional banner ads.
• Connected Devices– Entries in this category utilize one or more connected or networked devices to engage the consumer and enhance the experience.
• E-Commerce – Entries in this category are for innovative uses of e-commerce platforms and connected digital features.
• Emerging Technology – Entries in this category are for innovative uses of technology that extends the ability for a brand to reach and interact with its target audience in new ways. This includes, but is not limited to block chain, data visualization, the Internet of Things (IoT), etc.
• Games – Entries in this category include interactive games that are developed to promote a particular product or service and typically are not for sale.
• Microsite – Entries in this category are for additional links or web pages provided through its parent site, adding value to a specific product or service.
• Multi-Platform/Cross Channel Storytelling or Experience – Entries in this category are for the creation of cross-platform digital content that develops or embodies a brand identity. This includes work integrated across multiple digital channels.
• New Realities – Entries in this category include technology created to stimulate and immerse the user by allowing them to interact with 3D worlds. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
• Real-Time – Entries in this category are for the creation of real or near-time content, allowing brands to respond to world events, public affairs, and other real-world, real-time activity within a timely manner.
• Search (SEO/SEM) – Entries in this category are for creative marketing efforts used to increase website visibility and/or optimization through organic search results.
• Storytelling – Entries in this category use a compelling narrative in the mobile, digital, and/or social space to elevate the viewing experience.
• Use of Platform/Native Integration – Entries in this category are for the creative use of existing integral features of digital devices. This includes, but is not limited to cameras, microphones, touchscreens, bluetooth, mobile sensors, GPS, etc.
• Voice Activated – Entries in this category are for the creative application and use of voice in a digital environment to communicate and interact with consumers on behalf of a brand.
• Wearables – Entries in this category are for smart devices worn on the body, or software written to run on such devices, used to engage the consumer on behalf of a brand.
• Website – Entries in this category are for the collection of related web pages with the purpose of advertising a specific product or service. This can also include landing pages.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: $50 (Single) | $75 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of digital content.

See previous award winners in this medium here

Categories

• Art Direction – Entries in this category are for the overall design, visual direction, and stylistic components of a digital, mobile, or social media execution.
• Copywriting – Entries in this category are for the writing of promotional text included in a digital, mobile, or social media execution.
• Graphic Design – Entries in this category are for the art or skill of combining text and pictures in a digital, mobile, or social media execution.
• Illustration/Image Design – Entries in this category are for the creative application of illustration within a digital context and the digital manipulation of still imagery.
• Moving Image/Video Design – Entries in this category are for the creative and technical use of online video and digital footage. This includes, but is not limited to 360 videos, interactive videos, etc.
• Music – Entries in this category may include an adapted/altered version of an existing piece of material, licensed recordings, or an original composition.
• Sound Design – Entries in this category are for the process of specifying, acquiring, manipulating, or generating audio elements. This includes, but is not limited to sound effects, recordings, etc.
• User Experience – Entries in this category are for the experience, effectiveness, utility, ease of use, and efficiency of the system.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: $50 (Single) | $75 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are specific to the one-to-one communication between a brand and its target audience. The goal of direct is to generate a specific action or “response” from the target audience.

See previous award winners in this medium here

Categories

• Audio – Entries in this category include all types of creative audio content.
• Digital/Mobile – Entries in this category include any direct digital/mobile media that is connected to a user or gives the user the ability to interact through technology. This includes, but is not limited to apps, in-app advertising, banners & rich media, e-mail, in-stream advertising, microsites/websites, etc.
• Experience/Activation – Entries in this category connect a brand and its target audience through an experience.
• Film – Entries in this category are for all video used for the purpose of direct marketing. This includes, but is not limited to television, cinema, online, mobile, outdoor, in-store, point-of-purchase advertising, etc.
• Gaming – Entries in this category are for the use of gaming and games to effectively target a specific audience. This includes, but is not limited to interactive games, gaming consoles, online gaming, mobile games, etc.
• Out of Home – Entries in this category are for the execution of direct out of home advertising and includes, but is not limited to ambient, billboard, poster, transit, mixed campaigns, etc.
• Print  – Entries in this category are for direct printed materials. This includes, but is not limited to calendars, catalogs, brochures, dimensional mail, flat mail, magazines, newspapers, and other print advertising that is delivered via mail, messenger, handouts, postings, etc.
• Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that generate a direct social response.
• Use of Data – Entries in this category are for work driven by the creative use of data which enhances the customer experience and leads to measurable business results.
• Use of New Realities – Entries in this category are for the creative use of immersive technologies that connect a brand and its target audience. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
• Use of Product – Entries in this category utilize a physical item with the purpose of delivering a direct message that is delivered via mail, messenger, handouts, etc.
• Use of Talent & Influencers – Entries in this category use talent or influencers to connect a brand and its target audience.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: $50 (Single) | $75 (Campaign)

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• Supporting Physical
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium connect a brand and its target audience through an experience, including but not limited to live and virtual events.

See previous award winners in this medium here

Categories

• Digital/Mobile – Entries in this category are for any digital media that is used to provide an experience and/or gives the user the ability to interact through technology and/or social media platforms.
• Events – Entries in this category include a themed activity, activation, occasion, display, or exhibit to promote a product, cause, or brand.
• Gaming – Entries in this category include interactive games that are developed to promote a particular product or service by connecting the user through an experience.
• Guerrilla – Entries in this category are for unique, engaging, and thought-provoking concepts/stunts that promote buzz and typically include unconventional means of advertising.
• Immersive/New Realities – Entries in this category create an environment which surrounds a user or audience with a multi-sensory experience. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
• Special Build – Entries in this category are for temporary installations meant to be seen or experienced for a short period of time.
• Use of Talent & Influencers – Entries in this category use talent or influencers to connect a brand and its target audience through an experience or activation.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this category are for creative advertising or marketing campaigns of a fashion, beauty, or retail brand, product, or service.

See previous award winners in this medium here

Categories

• Fashion & Beauty – Entries in this category are for creative advertising or marketing campaigns of a fashion, beauty, or retail brand, product, or service.
• Use of Fashion & Beauty – Entries in this category must highlight how a non-fashion or beauty brand creatively utilized a fashion or beauty tactic, influencer/celebrity, or accessory within their execution.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (10)
• Execution Audio (10)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements, please see the Media Requirements section.

Entries in this medium include all moving image advertising. This includes, but is not limited to commercial television, cinema, online, mobile, outdoor, in-store, point-of-purchase advertising, etc.

See previous award winners in this medium here

Advertiser Types

• Business-to-Business
• Product/Service
• Public Service

Categories

• 30 Seconds and Under – Entries in this category are thirty [30] seconds and under.
• 31 Seconds to 60 Seconds – Entries in this category are between thirty-one [31] seconds and sixty [60] seconds.
• 61 Seconds to Five Minutes – Entries in this category are between sixty-one [61] seconds to five [5] minutes.
• Five Minutes and Over – Entries in this category are five [5] minutes and over.

Entry Fees: $50 (Single) | $75 (Campaign)

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of film content.

See previous award winners in this medium here

Categories

• Animation – Entries in this category include the technique of manipulating images, figures and/or text frame by frame. This includes, but is not limited to stop motion, motion graphics, 2D animation, 3D animation, etc.
• Casting/Performance – Entries in this category are for the casting of film advertising and scripted performances, where the acting of a particular performer is integral in the advancement of the film content piece.
• Cinematography – Entries in this category are for the art, process, or job of filming motion picture photography.
• Copywriting – Entries in this category are for the writing of promotional text included in a film execution.
• Direction – Entries in this category are for the completed vision of the director and the work’s ability to exhibit creativity and innovation.
• Editing – Entries in this category are for the use of the art, technique, and practice of assembling shots into a coherent sequence.
• Music-Adapted – Entries in this category should include a commissioned re-working of an existing piece of material, be it public domain or licensed.
• Music-Licensed – Entries in this category should include music that has been used straight from the master recording. This can be edited but should not have been re-arranged.
• Music-Original – Entries in this category are for music tracks which have been commissioned and composed specially for the entry. This does not include arrangements of any sort, as that is covered by Music-Adapted. This also does not include any material that is in the public domain.
• Production Design – Entries in this category are for the overall aesthetic of the production design. This includes, but is not limited to set design, art direction, location build, props, lighting, styling, etc.
• Sound Design – Entries in this category are for the process of specifying, acquiring, manipulating, or generating audio elements included in video or motion graphics. It may include music as part of the sound design.
• Visual Effects – Entries in this category are for the processes by which imagery is created and/or manipulated outside the context of a live action shot.

Entry Fees: $50 (Single) | $75 (Campaign)

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Supporting PDF (1)
• URL (up to 4) – Only available for the Production Design category

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for advertising and marketing that utilize a specific media type in a new, unique, or especially creative manner.

See previous award winners in this medium here

Advertiser Types

• Business-to-Business
• Product/Service
• Public Service

Categories

• Audio – Entries in this category include all types of creative audio content.
• Branded Entertainment & Content – Entries in this category use forms of entertainment and/or content as a way to communicate a brand’s message or values to its target audience.
• Creative Commerce – Entries in this category are for creative applications of commerce, both online and offline, that enhance the consumer experience and transactional journey.
• Design – Entries in this category are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel, and create brand recognition.
• Digital/Mobile – Entries in this category are for any digital media that is connected to a user and/or gives the user the ability to interact through technology.
• Direct – Entries in this category are specific to the one-to-one communication between a brand and its target audience.
• Experience/Activation – Entries in this category connect a brand and its target audience through an experience, including but not limited to live and virtual events.
• Film – Entries in this category include all moving image advertising. This includes, but is not limited to commercial television, cinema, online, mobile, outdoor, in-store, point-of-purchase advertising, etc.
• Media – Entries in this category are for the creative use of media-inspired ideas, where the work highlights media as the creative idea itself, and strategically and effectively uses channels to achieve a brand’s purpose.
• Out of Home – Entries in this category consist of advertising that reaches the consumer while they are outside of the home.
• Partnerships & Collaborations – Entries in this category include creative executions or stand alone marketing executions resulting from the joint efforts of two or more brands, individuals, influencers or talent, and/or organizations.
• Print – Entries in this category include, but are not limited to calendars, catalogs, brochures, pamphlets, newspapers, magazines, and similar press.
• Public Relations – Entries in this category include marketing efforts and brand communications that impact brand or organization perception, awareness and/or garner media coverage.
• Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (10)
• Execution Audio (10)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium utilize at least three different media types* in a strategic and integrated manner to drive the success of the creative idea.

*Audio, Branded Entertainment & Content, Creative Commerce, Design, Digital/Mobile, Direct, Experience/Activation, Film, Innovation, Media, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (10)
• Execution Audio (10)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium consist of advertising that reaches the consumer while they are outside of the home.

See previous award winners in this medium here

Advertiser Types

• Business-to-Business
• Product/Service
• Public Service

Categories

• Ambient – Entries in this category include tactical placements of advertising in unusual and unexpected places often with unconventional methods.
• Billboard – Entries in this category are for large outdoor executions, usually along roadways, on rooftops, or on the sides of tall buildings. This includes, but is not limited to printed billboards, 3D and mechanical billboards, etc.
• Digital – Entries in this category include single outdoor digital executions used to convey a message. This includes, but is not limited to motion posters, transit displays, LED displays, etc.
• Interactive/Experiential – Entries in this category are for outdoor executions that require either consumer interaction or engagement.
• Poster – Entries in this category are for single outdoor or indoor executions typically designed to be attached to a wall or other vertical surfaces. This includes, but is not limited to supermarkets, shopping malls, airports, construction sites, etc.
• Takeover – Entries in this category are for multiple out of home executions that takeover a single location and function as a single piece.
• Transit – Entries in this category are for transit advertising which is typically placed on anything which moves, such as buses, subways, trains, trucks, and taxis.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: $50 (Single) | $75 (Campaign)

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include creative executions or stand alone marketing executions resulting from the joint efforts of two or more brands, individuals, influencers or talent, and/or organizations.

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include, but are not limited to calendars, catalogs, brochures, pamphlets, newspapers, magazines, and similar press.

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fees: $50 (Single) | $75 (Campaign)

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Caseboard Image (1)
• Case Study Video (1)
• Supporting PDF (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of Print and Out of Home content.

Advertiser Types

• Business-to-Business
• Product/Service
• Public Service

Categories

• Art Direction – Entries in this category are for the overall design, visual direction, and stylistic components of a project.
• Copywriting – Entries in this category are for the writing of promotional text included in a one-sheet, print, or out of home advertisement.
• Illustration – Entries in this category are for the visual elements presented as a drawing, animation, painting, computer graphic, or other work of art included in a one-sheet, print, or out of home advertisement.
• Photography – Entries in this category are for the lighting, color, camera choices, and editing of photographs included in a one-sheet, print, or out of home advertisement.
• Typography – Entries in this category are for the arrangement of type in order to make language visible by utilizing a selection of typefaces, point size, line length, leading, tracking, and kerning included in a one-sheet, print, or out of home advertisement.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: $50 (Single) | $75 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Caseboard Image (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (up to 4)

Entries in this medium include marketing efforts and brand communications that impact brand or organization perception, awareness, and/or garner media coverage.

See previous award winners in this medium here

Advertiser Types

• Business-to-Business
• Product/Service
• Public Service

Categories

• Brand Development – Entries in this category focus on the creation of a specific identity for a product, its positioning in the marketplace, and what it means to its target audience.
• Cause Related – Entries in this category focus on creating awareness for a cause.
• Corporate Image – Entries in this category deal with the generally accepted image of what a company stands for and how it is perceived by the public.
• Crisis Management – Entries in this category focus on the planning and/or handling of a crisis that could potentially affect a company’s reputation.
• Employee Engagement – Entries in this category relate to maintaining and/or restoring employer-employee relationships that contribute to productivity, motivation, and morale.
• Environmental – Entries in this category communicate an organization’s corporate social responsibility and/or environmentally friendly practices to the public with the goal of improving the organization’s brand awareness and reputation.
• Launch/Relaunch – Entries in this category are for the launch or relaunch of a product or service to its target audience.
• Multi-Market – Entries in this category are for campaigns that were implemented in more than one region, country, or market.
• Public Affairs – Entries in this category are for communications on matters of politics and public policy.
• Real-Time Response – Entries in this category are about the process by which an organization deals with a major event or current public issue within a timely manner.
• Self-Promotion – Entries in this category are created to self-promote or publicize a brand or individual’s services.
• Single Market – Entries in this category are for campaigns that were implemented in one specific region, country, or market.
• Special Event/Activation – Entries in this category promote a face-to-face event or stunt specifically designed to deliver a message, introduce a new product, or create interest in a topic, product, or service.
• Specific Target Audience – Entries in this category utilize a unique behavior and/or insight to effectively communicate an organization’s products and services to a specific community, culture, or group of people. Target audiences include, but are not limited to generations, genders, and races.
• Use of Talent & Influencers – Entries in this category use talent or influencers to increase engagement and drive brand awareness.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

Categories

• Multi-Platform -Entries in this category are for several social executions that utilize multiple social media platforms. This includes, but is not limited to Facebook, Instagram, YouTube, Snapchat, LinkedIn, Pinterest, TikTok, Twitch, X/Twitter, Threads, etc.
• Real-Time Response – Entries in this category are for work that utilize social platforms to respond to a major event, current public issue, or any other real-time event within a timely manner.
• Single-Platform – Entries in this category are for several social executions that utilize a single social media platform. This includes, but is not limited to Facebook, Instagram, YouTube, Snapchat, LinkedIn, Pinterest, TikTok, Twitch, X/Twitter, Threads, etc.
• Social Post – Entries in this category are for a single post created for a social media platform. Note: This does not include Social Videos.
• Social Video – Entries in this category are for a single video created for gaining or engaging an audience through social sharing. This can include livestream videos. Note: This does not include Social Posts.
• Specific Target Audience – Entries in this category are for creative social content made for a specific community, culture, or group of people based on a unique social insight and/or behavior. Target audiences include, but are not limited to generations, genders, and races.
• Use of Talent & Influencers – Entries in this category are for the use of talent or influencers to increase social engagement and drive brand awareness.
• User Generated Content – Entries in this category are for social activity designed to encourage an audience to contribute/collaborate with a brand initiative or campaign.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Image (up to 10)

Optional Media

• Video (up to 10)
• Audio (1)
• PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.