Xbox Design Lab Originals: The Fanchise Model

Entrant Company
McCann London
Games: Digital/Mobile
Entry Type
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Entrant CompanyMcCann London, London
Advertising AgencyMcCann London, London
Production Company (additional)MRM/McCann, London
Production Company (additional)Craft/McCann, London
Additional AgencyAyzenberg, Seattle
Production Company (additional)FOREAL, Trier
Legal Expertise & Prize Fulfillment AgencyHELLOWORLD
Co-President and Chief Creative OfficerRob Doubal / McCann London
Co-President and Chief Creative OfficerLaurence Thomson / McCann London
EMEA Creative DirectorSanjiv Mistry / McCann London
EMEA Creative DirectorJamie Mietz / McCann London
Art DirectorJacob Björdal / McCann London
CopywriterJim Nilsson / McCann London
Head of StrategyKaren Crum / McCann London
PlannerCharlotte Walters / McCann London
EVPRob Smith / McCann London
Managing PartnerSailesh Jani / McCann London
Account DirectorTom Oliver / McCann London
Senior Account ManagerLynne Carter / McCann London
Account ManagerCharlotte La Torre / McCann London
Account ExecutiveSophie Grierson / McCann London
Account ExecutiveAlice Parker / McCann London
Project DirectorClare Mann / McCann London
Project DirectorMandy Wilson / McCann London
Senior Project ManagerPaul Gillespie / McCann London
Head of DesignDan Howarth / McCann London
DesignerGustavo Fernandes / McCann London
DesignerNazima Motegheria / McCann London
DesignerMatthew Thomas / McCann London
Chief Production OfficerSergio Lopez / Craft/McCann
ProducerDoris Tydeman / Craft/McCann
IllustratorFOREAL / FOREAL
EditorAndrew Tusabe / Craft/McCann
Print ProducerLiam White / Craft/McCann
Studio ManagerEllis Faint / Craft/McCann
ArtworkerNick Cook / Craft/McCann
RetouchingJohn Martin / Craft/McCann
RetouchingRob McDonald / Craft/McCann
Account Lead MRMDavid Smith / MRM/McCann
Senior Project ManagerCraig Cameron / MRM/McCann
DesignerDan Miles / MRM/McCann
Director of Communications, UK & EuropeJess Byatt / McCann World Group UK
Case Study ProducerFrancisco Penedo / Craft/McCann
Case Study EditorPaul Jenkinson / Craft/McCann
Case Study Junior Project ManagerAnna Curtis / McCann London

This 2018 Clio Entertainment Gold winning entry titled 'Xbox Design Lab Originals: The Fanchise Model' was entered for Microsoft by McCann London, London. The piece was submitted to the medium: Games: Digital/Mobile within the entry type: Games and the category: Microsite. It consists of 1 video and 1 image.