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Microsoft

Xbox Design Lab Originals: The Fanchise Model

LONDON
2018
2018
Entrant Company
McCann London
Medium
Games: Innovation
Category
Product Innovation
Entry Type
Games
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Credits
Entrant CompanyMcCann London
Advertising AgencyMcCann London
Production Company (additional)MRM/McCann
Production Company (additional)Craft/McCann
Additional AgencyAyzenberg
Production Company (additional)FOREAL
Legal Expertise & Prize Fulfillment AgencyHELLOWORLD
Co-President and Chief Creative OfficerRob Doubal
Co-President and Chief Creative OfficerLaurence Thomson
EMEA Creative DirectorSanjiv Mistry
EMEA Creative DirectorJamie Mietz
Art DirectorJacob Björdal
CopywriterJim Nilsson
Head of StrategyKaren Crum
PlannerCharlotte Walters
EVPRob Smith
Managing PartnerSailesh Jani
Account DirectorTom Oliver
Senior Account ManagerLynne Carter
Account ManagerCharlotte La Torre
Account ExecutiveSophie Grierson
Account ExecutiveAlice Parker
Project DirectorClare Mann
Project DirectorMandy Wilson
Senior Project ManagerPaul Gillespie
Head of DesignDan Howarth
DesignerGustavo Fernandes
DesignerNazima Motegheria
DesignerMatthew Thomas
Chief Production OfficerSergio Lopez
ProducerDoris Tydeman
IllustratorFOREAL
EditorAndrew Tusabe
Print ProducerLiam White
Studio ManagerEllis Faint
ArtworkerNick Cook
RetouchingJohn Martin
RetouchingRob McDonald
Account Lead MRMDavid Smith
Senior Project ManagerCraig Cameron
DesignerDan Miles
Director of Communications, UK & EuropeJess Byatt
Case Study ProducerFrancisco Penedo
Case Study EditorPaul Jenkinson
Case Study Junior Project ManagerAnna Curtis

This 2018 Clio Entertainment Gold winning entry titled 'Xbox Design Lab Originals: The Fanchise Model' was entered for Microsoft by McCann London, London, GB. The piece was submitted to the medium: Games: Innovation within the entry type: Games and the category: Product Innovation. It consists of 1 video and 1 image.

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