AB InBev -- Michelob ULTRA

Lap of Legends

NEW YORK

2024

Entrant Company: FCB New York
Medium: Partnerships & Collaborations (‌Television & Streaming)
Category: Partnerships & Collaborations

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Credits

Production Company	456 Studios/Lord + Thomas, New York
Advertising Agency	FCB New York, New York
Brand	AB InBev - Michelob ULTRA, New York
Production Company	456 Studios/Lord + Thomas, New York
Production Company	The Mill, New York
Media Agency	Starcom, New York
Public Relations Agency	3 PM Agency/Weber Shandwick, New York
Partnership Agency	160over90, New York, NY
Team	Williams Racing, Oxfordshire, England, UK
League	FORMULA 1®, London, UK
Archival Footage Company	Duke Video, Douglas, Isle of Man
Brand	AB InBev - Michelob ULTRA, New York
Global Creative Partner	Danilo Boer / FCB New York
Chief Creative Officer	Michael Aimette / FCB New York
Executive Creative Director	Alexandre Abrantes / FCB New York
Creative Director	Thomas Mori / FCB New York
Creative Director	Jim Robbins / FCB New York
Associate Creative Director	Lara Polovina / FCB New York
Associate Creative Director	David Green / FCB New York
Head of Art & Design	Sy-Jenq Cheng / FCB New York
Design Director	Eric Benitez / FCB New York
Senior Designer	Simon Fernandes / FCB New York
Global Art Director & Designer	Vitor Hugo Favero / FCB New York
Designer	Ella Hyunjoo Ahn / FCB New York
Creative	Simon Dolsten / FCB New York
SVP, Head of Production & Content	Nick Williams / FCB New York
VP, Executive Integrated Producer	Daniel Roversi / FCB New York
Director of Business Affairs	Janice Katz / FCB New York
Sr. Business Affairs Manager	Jeff Robertson / FCB New York
Production Assistant	Jenna Ramon / FCB New York
SVP, Group Account Director	Diana Cash / FCB New York
Account Director	Elisa Tanganelli / FCB New York
Account Supervisor	Logan Butler / FCB New York
Account Executive	Matthew Hamburg / FCB New York
Assistant Account Executive	Louis Carvell / FCB New York
Associate Program Director	Abby Kiefer / FCB New York
Senior Project Manager	Chelsea Harmon / FCB New York
Senior Project Manager	Samantha Sam / FCB New York
Project Manager	Lilly Sessions / FCB New York
Chief Strategy Officer	Todd Sussman / FCB New York
Group Strategy Director	Alex Beerden / FCB New York
Strategy Director	Jamie Rutherford / FCB New York
Sr Strategist	Michael Schonfeld / FCB New York
Sr. Comms Strategist	Dominique Thibault / FCB New York
Lead Editor	Breithner Monteiro / 456 Studios/Lord + Thomas
Editor	Chris Monteiro / 456 Studios/Lord + Thomas
Assistant Editor	Jake Zimet / 456 Studios/Lord + Thomas
Assistant Editor	Andre Correa / 456 Studios/Lord + Thomas
Animator	Doma Harkai / 456 Studios/Lord + Thomas
Studio Director	Jackie Helfgott / 456 Studios/Lord + Thomas
Senior Post Producer	Matt Klein / 456 Studios/Lord + Thomas
Archival Producer	Lizzy McGlynn / 456 Studios/Lord + Thomas
Vice President, Marketing	Ricardo Marques / AB InBev - Michelob ULTRA
VP of Creative	Talita Andrade / AB InBev - Michelob ULTRA
Brand Director	Leah Saccoccio / AB InBev - Michelob ULTRA
Director Sports Marketing and Partnerships	Dylan Ruby / AB InBev - Michelob ULTRA
Director of National Media	Alexis Unwalla / AB InBev - Michelob ULTRA
Sr. Brand Director	Miles Ritenour / AB InBev - Michelob ULTRA
Associate General Counsel, Anheuser-Busch	Cara Stuckel / AB InBev - Michelob ULTRA
Associate General Counsel, Anheuser-Busch	Erika Cohn / AB InBev - Michelob ULTRA
Brand Director of Digital	Teresa Keeney / AB InBev - Michelob ULTRA
Sr. Manager	Sarah Ben-Zvi / AB InBev - Michelob ULTRA
Director of Experiential Marketing	Matias Regenhardt / AB InBev - Michelob ULTRA
Sr. Director, Marketing Communications, Anheuser-Busch	Lacey Clifford / AB InBev - Michelob ULTRA
Head of Media, Anheuser-Busch	Juliana Wurzburger / AB InBev - Michelob ULTRA
Director	Andrew Proctor / The Mill
Senior Producer	Katherine Miccio / The Mill
Managing Director - NY	Angela Lupo / The Mill
Executive Creative Director	Gavin Wellsman / The Mill
Executive Producer	Chris Connolly / The Mill
Head of Live Action - UK	Johnny Blick / The Mill
Line Producer	Swifty Hanrahan / The Mill
Line Producer	Tim Tyrell / The Mill
Senior Producer	Catherine M. Fischer / The Mill
Associate Producer	Ramya Shankar / The Mill
Shoot Supervisor, CG Lead	Steve Eisenmann / The Mill
Shoot Supervisor, 2D Lead	David Piombino / The Mill
Head of Design	Patrick Coleman / The Mill
Associate Head of Design	Fionna Lanning / The Mill
Art Director	Ilgi Candar Dyer / The Mill
Vice President, Content and Partnerships	Mike DeSanti / Starcom
Associate Director, Content	Zena Gittens / Starcom
Senior Vice President, Creative Experience	Gerard Martin / Starcom
Vice President, Strategy	Justin Simon / Starcom
Associate Director, Strategy	Alex Nathanson / Starcom
Director, Digital Investment	Juli Marques / Starcom
Associate Director, Digital Investment	Ashley Gigante / Starcom
Associate Director, Paid Social	Kelly Lynn Chagnon / Starcom
Manager, Paid Social	Corey E. Brown / Starcom
Senior Analyst, Paid Social	Isaac Aronoff / Starcom
Analyst, Paid Social	Nicholas Galanti / Starcom
Vice President, Investment	Jaime Millman / Starcom
Associate Director, Investment	Griffin Noake / Starcom
Supervisor, Investment	Alex Anderson / Starcom
Executive Vice President, Investment	Kara Lazarus / Starcom
Senior Vice President	Peter Martin / 3 PM Agency/Weber Shandwick
Manager	Elayza Gonzalez / 3PM Agency / Weber Shandwick
Director	Mara Rudolph / 3PM Agency / Weber Shandwick
Manager	Jake Spitz / 3PM Agency / Weber Shandwick
Associate	Elena Holceker / 3PM Agency / Weber Shandwick
Account Manager	Brian Sanchez / 160over90
Account Executive	Gillian Bloom / 160over90
Senior Partner Manager	Juliette Pelham / Williams Racing
Head of Partnership(s)	James Southerland / Williams Racing
F1 Media Communication	Rebecca Banks / Williams Racing
Car Assembly Manager – Heritage	Jim Barker / Williams Racing
DIL Team Leader	Andrew Newton / Williams Racing
The Garage Crew at Williams Racing	The Garage Crew at Williams Racing / Williams Racing
Sales Account Manager Media Rights	Holly Boyd / FORMULA 1® Images
SR. Account Manager	Zoe Schafer / Motorsport Images
Media Sales Manager	Dave Bignel / The Duke Video Archive
Key Account Executive	Tony Cassano / Getty Images

This 2024 Clio Entertainment Shortlisted entry titled 'Lap of Legends' was entered for AB InBev -- Michelob ULTRA by FCB New York, New York. It consists of 2 videos and 3 images.