Lay's x Netflix

The Lay's Heist

DUBAI

2024

Entrant Company: Science & Sunshine
Medium: Partnerships & Collaborations (‌Television & Streaming)
Category: Partnerships & Collaborations

View Fullscreen

Video
Video
Video
Video
Video

Items

Credits

Advertising Agency	Science & Sunshine, Dubai
Media Agency	OMD UAE, Dubai
Advertiser / Brand	Lay's / Pepsico, Riyadh
Advertiser / Brand	Netflix, Amsterdam
Chief Executive Officer	Nadine Ghossoub / Science & Sunshine
Chief Creative Officer	Ash Chagla / Science & Sunshine
Associate Creative Director	Wael Baytamouni / Science & Sunshine
Associate Creative Director	Andre Marchesi / Science & Sunshine
Associate Creative Director	Nicolas Garcia / Science & Sunshine
Creative Director	Raja Rizkallah / Science & Sunshine
Account Director	Steven Khoury / Science & Sunshine
Account Manager	Moussa El Fakih / Science & Sunshine
Account Executive	Tariq Al Hindi / Science & Sunshine
Chief Strategy Officer	Nareena Mehra / Science & Sunshine
Art Director	Adela Fataliyeva / Science & Sunshine
Copywriter	Isha Sharma / Science & Sunshine
Associate Creative Director	Katrina Patrenko / Science & Sunshine
Copywriter	Nora Alhemaid / Science & Sunshine
Digital Designer	Ahmed Umrethwala / Science & Sunshine
Producer	Joumana Haddad / Science & Sunshine
Senior Marketing Manager - Snacks, PC	Sohair SharafElDin / Pepsico
Senior Marketing Manager Content & Creative	Mahmoud Hassan / Pepsico AMESA
Head of Partner Marketing, Middle East & Africa	Cynthia Abdulkarim / Netflix
Marketing Director	Manzoor Karimuddin / Pepsico Saudi Arabia
Senior Marketing Manager	Anfal Al Duhilan / Pepsico Saudi Arabia
Chief Executive Officer	Saleh Ghazal / OMD MENA
Managing Director	Saleh Agha / OMD UAE
Business Unit Director	Hossam Sherif / OMD UAE
Associate Director	Nour El Dakdouki / OMD UAE
Social Media Manager	Sherif Rehan / OMD UAE
Executive Producer	Layal Moukahal / Film Pudding
Producer	Indiana Hamparsoum / Film Pudding
Director	Virgil Ferragut
Cinematographer	Pablo Clemente

This 2024 Clio Entertainment Shortlisted entry titled 'The Lay's Heist' was entered for Lay's x Netflix by Science & Sunshine, Dubai. It consists of 5 videos and 7 images.