2025 Clio Creative Summit

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Registration

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Livestreaming Under the Influence…Of Brands

Presented by Twitch

Learn the balancing act of brand integration in livestreaming through hands-on experience. During this session led by Patrick Moses, the U.S. Creative Production Lead at Twitch Brand Partnership Studio, attendees will play branded games while exploring how creators navigate sponsored content without losing their authentic voice. We’ll analyze what makes branded content fall flat, what makes it feel forced, and how to find the sweet spot in between.

Speaker:
Patrick Moses
U.S. Creative Production Lead
Twitch Brand Partnership Studio

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Sound as Signature: How Holistic Music Strategy Shapes Brand Identity

Presented by Universal Production Music

Music isn’t just a background track, but one of the most powerful tools brands have to communicate identity and build lasting cultural relevance. This panel will explore the evolving role of music strategy in brand storytelling and how a cohesive, intentional approach to sound can define a brand just as distinctly as its logo or visual identity.

Brady Willis, Senior Director of Business Development at Universal Music Publishing, will lead the conversation that explores her personal musical aesthetic and how it informs the strategies she develops for top global brands. Joined by fellow creatives and brand leaders, the panel will unpack how music choices are made, what makes them memorable and why a holistic sonic approach is no longer optional for brands that want to lead the cultural conversation.

Speaker:
Brady Willis
Senior Director, Business Development
Universal Music Publishing

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Clio Awards x Luma AI Creative Generations with Dream Machine Challenge Finalists

Presented by Luma AI

As the lines between creativity and technology blur, a new generation of storytellers is leading the charge – harnessing AI not as a shortcut, but as an opportunity for bold and original thinking. This roundtable discussion features three finalists of the Clio Awards x Luma AI Creative Generations with Dream Machine Challenge, a first-of-its-kind collaboration, inviting emerging creatives to explore what’s possible when the power of AI meets the art of advertising. Through 10-second vertical ads built with Luma’s Dream Machine, finalists will reflect on their creative process, the challenges and surprises of working with generative tools, and how AI is shaping the future of content creation for a new era of advertisers and audiences.

Speaker:
Jon Finger
Creative Workflow Executive for Dream Lab Los Angeles

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Why Taste is Strategy: The Aesthetics of Influence

In an era where attention is fleeting and loyalty is hard-won, brands who are engaging influencers to develop a distinct and consistent aesthetic are rising above the noise. This conversation explores how cultivating “taste” through content creators, visual identity, and cultural fluency is more than a creative decision, it’s a strategic one. We’ll examine how an intentional aesthetic can deepen brand loyalty, signal values, and drive long-term engagement. We’ll also highlight the brands setting the standard, from beauty to lifestyle to food, that are proving just how powerful good taste can be.

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Break

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Presented by Getty
Details to follow

5:00 pm – 6:00 pm

Networking Reception

with light food and beverages