European Wax Center

Ax The Pink Tax

Entrant Company
Pereira O'Dell
Mass: Integrated Campaign
Entry Type
Fashion & Beauty Marketing
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Entrant CompanyPereira O'Dell
Social Agency Laundry Service
Media AgencySwellShark
Public Relations AgencyDKC
AdvertiserEuropean Wax Center
CEO & Co-FounderDave Coba
President, Marketing & Product Development Sherry Baker
Vice President, Brand Relations & Events Christina Davis
Director of Project ManagementCarly Tietzer
Events & Marketing Manager Carly Kriegsman
Founder & CEOAndrew O'Dell
Founder & Creative Chairman PJ Pereira
Managing DirectorCory Berger
Executive Creative DirectorDave Arnold
Head of ProductionTennille Teague
Brand DirectorGabrielle Barbuto
Strategy Director Nina Cole Hensarling
Account Supervisor Adam Weiner
Senior Art DirectorErynn Mattera
Senior CopywriterEvelynne Scholnick
Art DirectorBeth Hughes
CopywriterJesse Stanton
Senior ProducerJon Serna
Senior Art ProducerRaquel Duarte
Project ManagerGillian Couchman
VP, Client Services & Operations Shayna Pilnick
Senior Account SupervisorMalini Lakhaney
Senior Strategist Victoria Roedel
Art DirectorMeg Pearce
Social Media Manager Casey Hobgood
CEONick Pappas
PresidentMary Perhach
Head of StrategyDavid Tucker
Group Account Director Heather Howells
Account Supervisor Kelly McGrath
Media Strategy SupervisorAshlee Bexar
Managing DirectorDiane Briskin
Senior Vice President Jamie Greenhouse

This 2018 Clio Fashion & Beauty Bronze winning entry titled 'Ax The Pink Tax' was entered for European Wax Center by Pereira O'Dell , New York. The piece was submitted to the medium: Mass: Integrated Campaign within the entry type: Fashion & Beauty Marketing. It consists of 5 videos and 6 images.