European Wax Center

Ax The Pink Tax

Entrant Company
Pereira O'Dell
Mass: Integrated Campaign
Entry Type
Fashion & Beauty Marketing
Thumbnail for Ax The Pink Tax
View Fullscreen


Entrant CompanyPereira O'Dell, New York
Social Agency Laundry Service, Brooklyn
Media AgencySwellShark, New York
Public Relations AgencyDKC, New York
AdvertiserEuropean Wax Center, New York
CEO & Co-FounderDave Coba / European Wax Center
President, Marketing & Product Development Sherry Baker / European Wax Center
Vice President, Brand Relations & Events Christina Davis / European Wax Center
Director of Project ManagementCarly Tietzer / European Wax Center
Events & Marketing Manager Carly Kriegsman / European Wax Center
Founder & CEOAndrew O'Dell / Pereira & O'Dell
Founder & Creative Chairman PJ Pereira / Pereira & O'Dell
Managing DirectorCory Berger / Pereira O'Dell
Executive Creative DirectorDave Arnold / Pereira O'Dell
Head of ProductionTennille Teague / Pereira O'Dell
Brand DirectorGabrielle Barbuto / Pereira O'Dell
Strategy Director Nina Cole Hensarling / Pereira O'Dell
Account Supervisor Adam Weiner / Pereira O'Dell
Senior Art DirectorErynn Mattera / Pereira O'Dell
Senior CopywriterEvelynne Scholnick / Pereira O'Dell
Art DirectorBeth Hughes / Pereira O'Dell
CopywriterJesse Stanton / Pereira & O'Dell
Senior ProducerJon Serna / Pereira O'Dell
Senior Art ProducerRaquel Duarte / Pereira O'Dell
Project ManagerGillian Couchman / Pereira O'Dell
VP, Client Services & Operations Shayna Pilnick / Laundry Service
Senior Account SupervisorMalini Lakhaney / Laundry Service
Senior Strategist Victoria Roedel / Laundry Service
Art DirectorMeg Pearce / Laundry Service
Social Media Manager Casey Hobgood / Laundry Service
CEONick Pappas / SwellShark
PresidentMary Perhach / SwellShark
Head of StrategyDavid Tucker / Swellshark
Group Account Director Heather Howells / SwellShark
Account Supervisor Kelly McGrath / SwellShark
Media Strategy SupervisorAshlee Bexar / Swellshark
Managing DirectorDiane Briskin / DKC
Senior Vice President Jamie Greenhouse / DKC

This 2018 Clio Fashion & Beauty Bronze winning entry titled 'Ax The Pink Tax' was entered for European Wax Center by Pereira O'Dell , New York. The piece was submitted to the medium: Mass: Integrated Campaign within the entry type: Fashion & Beauty Marketing. It consists of 5 videos and 6 images.