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European Wax Center

Ax The Pink Tax

NEW YORK
2018
2018
Entrant Company
Pereira O'Dell
Medium
Mass: Integrated Campaign
Entry Type
Fashion & Beauty Marketing
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Credits
Entrant CompanyPereira O'Dell, New York
Social Agency Laundry Service, Brooklyn
Media AgencySwellShark, New York
Public Relations AgencyDKC, New York
AdvertiserEuropean Wax Center, New York
CEO & Co-FounderDave Coba / European Wax Center
President, Marketing & Product Development Sherry Baker / European Wax Center
Vice President, Brand Relations & Events Christina Davis / European Wax Center
Director of Project ManagementCarly Tietzer / European Wax Center
Events & Marketing Manager Carly Kriegsman / European Wax Center
Founder & CEOAndrew O'Dell / Pereira & O'Dell
Founder & Creative Chairman PJ Pereira / Pereira & O'Dell
Managing DirectorCory Berger / Pereira O'Dell
Executive Creative DirectorDave Arnold / Pereira O'Dell
Head of ProductionTennille Teague / Pereira O'Dell
Brand DirectorGabrielle Barbuto / Pereira O'Dell
Strategy Director Nina Cole Hensarling / Pereira O'Dell
Account Supervisor Adam Weiner / Pereira O'Dell
Senior Art DirectorErynn Mattera / Pereira O'Dell
Senior CopywriterEvelynne Scholnick / Pereira O'Dell
Art DirectorBeth Hughes / Pereira O'Dell
CopywriterJesse Stanton / Pereira & O'Dell
Senior ProducerJon Serna / Pereira O'Dell
Senior Art ProducerRaquel Duarte / Pereira O'Dell
Project ManagerGillian Couchman / Pereira O'Dell
VP, Client Services & Operations Shayna Pilnick / Laundry Service
Senior Account SupervisorMalini Lakhaney / Laundry Service
Senior Strategist Victoria Roedel / Laundry Service
Art DirectorMeg Pearce / Laundry Service
Social Media Manager Casey Hobgood / Laundry Service
CEONick Pappas / SwellShark
PresidentMary Perhach / SwellShark
Head of StrategyDavid Tucker / Swellshark
Group Account Director Heather Howells / SwellShark
Account Supervisor Kelly McGrath / SwellShark
Media Strategy SupervisorAshlee Bexar / Swellshark
Managing DirectorDiane Briskin / DKC
Senior Vice President Jamie Greenhouse / DKC

This 2018 Clio Fashion & Beauty Bronze winning entry titled 'Ax The Pink Tax' was entered for European Wax Center by Pereira O'Dell , New York. The piece was submitted to the medium: Mass: Integrated Campaign within the entry type: Fashion & Beauty Marketing. It consists of 5 videos and 6 images.

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