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COGY

COGY Wheelchair

TOKYO
2017
2017
Entrant Company
TBWA\HAKUHODO
Medium
Innovation (Pharmaceutical)
Category
Product Innovation
Entry Type
Direct-to-Consumer
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Items

Credits
Entrant CompanyTBWA\HAKUHODO
Agency NetworkHakuhodo
Advertiser / BrandTess Co., Ltd.
SchoolTohoku University
Design CompanyM2 Design
Photography StudioHakuhodo Product’s
Interactive AgencyAID-DCC
Production Company (additional)GEEK PICTURES
CEOKenji Suzuki
Head of Secretarial Section and Community Contribution StaffChieko Ito
Sales Division Distribution Promotion Office Chief ManagerJunichi Tarumi
Professor EmeritusYasunobu Handa
Product DesignerRyuichi Iihoshi
Chief Creative OfficerKazoo Sato
Creative DirectorSatoshi Chikayama
CopywriterHiroshi Yamazaki
Art DirectorYuki Tokuno
DesignerHyewon Choi
DesignerYuta Enoki
CopywriterYoku Ishida
Buzz MachineKazuaki Kuribayashi
Creative TechnologistIssei Ishikura
Account Director / Digital Communication DirectorSatoshi Suzuki
Account DirectorToshiatsu Kobayashi
Agency ProducerAkiko Onodera
Agency ProducerChikako Nagai
ProducerYusuke Yamanaka
DeveloperTakanobu Noso
ProducerHidemitsu Yokoi
Movie DirectorKenichi Sumide
Movie DirectorTakayuki Niwa
PhotographerTakahiro Kojima
ProducerKoji Togoe
PhotographerYasuko Furukawa
PhotographerMasakazu Hirata
RetoucherRyo Ito
PRTakahiro Miura
ColoristEunhee John

This 2017 Clio Health Gold winning entry titled 'COGY Wheelchair' was entered for COGY by TBWA\HAKUHODO, Tokyo, JP, part of agency network: Hakuhodo. The piece was submitted to the medium: Innovation (Pharmaceutical) within the entry type: Direct-to-Consumer and the category: Product Innovation. It consists of 1 video and 1 image.

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