Insmed

SEEN Book

NEW YORK

2024

Entrant Company: Area 23, an IPG Health Company
Medium: Design Craft (Pharmaceutical)
Category: Art Direction
Entry Type: Direct-to-Consumer - Unbranded

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Video

Items

Credits

Advertiser / Brand	Insmed, Bridgewater
Advertising Agency	Area 23, an IPG Health Company, New York
Production Company	Norte, Sao Paulo
Design Company	Firmorama, Sao Paulo
Design Company	The Refinery, New York
Chief Creative Officer	Tim Hawkey / AREA 23, an IPG Health Company
EVP, Group Creative Director	Chris Bernesby / Area 23, an IPG Health Company
EVP, Group Creative Director	Joe Capanear / Area 23, an IPG Health Company
SVP, Creative Director	Patrycja Lukjanow / Area 23, an IPG Health Company
SVP, Creative Director	Danielle Decatur / Area 23, an IPG Health Company
VP, Creative Director	Kristen Bell / Area 23, an IPG Health Company
VP, Creative Director	Corinne Feight / Area 23, IPG Health Company
VP, Associate Creative Director	Diego James / Area 23, an IPG Health Company
VP, Associate Creative Director	Daniel Stein / Area 23, an IPG Health Company
VP, Creative Director	Diego Torgo / Area 23, an IPG Health Company
VP, Associate Creative Director	Renan Bulgari / Area 23, an IPG Health Company
Art supervisor	Haley Poling / Area 23, an IPG Health Company
Senior Copywriter	Paul Welch / Area 23, an IPG Health Company
Project Management Supervisor	Bianca Sepulveda / Area 23, an IPG Health Company
SVP, Management Director	Martha Simpson / Area 23, an IPG Health Company
VP, Management Director	Will Banyard / Area 23, an IPG Health Company
VP, Account Director	Nicole Houston / Area 23, an IPG Health Company
SVP, Group Director, Production	Renee Jung / Area 23, an IPG Health Company
VP, Executive Art Producer	Nancy Rodriguez / Area 23, an IPG Health Company
VP, Director, Print Production	Frank LaPort / Area 23, an IPG Health Company
Senior Print Production Manager	David Zink / Area 23, an IPG Health Company
Head of Design	Rafael Berndt / Norte
Project Manager	Bruno Narvaez / Norte
Illustrator	Bernardo Abreu / Norte
Illustrator	Rogério Puhl / Norte
Project Manager	Jayne Raduenz / Firmorama
Art Director	John Karger / Firmorama
Typographer	Lygia Pires / Firmorama
Associate Creative Director	Emily Pappin / AREA 23, an IPG Health Company
Group Copy Supervisor	Sara Tripp, / AREA 23, an IPG Health Company

This 2024 Clio Health Bronze winning entry titled 'SEEN Book' was entered for Insmed by Area 23, an IPG Health Company, New York. The piece was submitted to the medium: Design Craft (Pharmaceutical) within the entry type: Direct-to-Consumer - Unbranded and the category: Art Direction. It consists of 1 video and 8 images.