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Hemlibra

Flair Balance

NEW YORK
2022
2022
Entrant Company
21GRAMS
Medium
Digital/Mobile (Pharmaceutical)
Category
Other
Entry Type
Direct-to-Consumer
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Credits
Agency NetworkReal Chemistry
Holding CompanyReal Chemistry
Production CompanyPicrow, Los Angeles
Advertiser BrandGenentech, San Francisco
Advertising Agency21GRAMS, New York
Entrant Company21GRAMS, New York
Post Production CompanyPS260, Los Angeles
Music/Sound CompanySound Lounge, Los Angeles
Chief Creative Officer/Co-FounderFrank Mazzola / 21GRAMS
Chief Creative OfficerTom Richards / 21GRAMS
Executive Creative DirectorLauren Pollina / 21GRAMS
Creative DirectorPatty Huang / 21GRAMS
Creative DirectorAshley Holbrook / 21GRAMS
Group Copy SupervisorEvan T. Atherton / 21GRAMS
Art SupervisorHannah Sicherman / 21GRAMS
Senior CopywriterNicholas DeRosa / 21GRAMS
Head of ProductionJill Landaker Grunes / 21GRAMS
Executive ProducerVera Everson / 21GRAMS
ProducerGuy Helson / 21GRAMS
Group President/FounderRobert Blink / 21GRAMS
President/Co-FounderWendy Levine / 21GRAMS
Group Managing DirectorJohn Clarkson / 21GRAMS
Group Account DirectorMandy Rexroat / 21GRAMS
Account DirectorKristi Tezha / 21GRAMS
Project ManagerChristopher O'Brien / 21GRAMS
Project ManagerDaniela Nota / 21GRAMS
Strategy DirectorSeema Keswani / 21GRAMS
Community EngagementMelanie Shapiro / 21GRAMS
Medical StrategyAbby Masiuk / 21GRAMS
Business AffairsSteve Riano / 21GRAMS
DirectorSergio Cilli / Picrow
Executive ProducerAnthony Ficalora / Picrow
Line ProducerAlex Agular / Picrow
EditorJJ Lask / PS260
Director of PhotographyTom Banks / Picrow
EditorTyler Hurst / PS260
Assistant EditorLaura Murphy / PS260
Executive ProducerMegan Dahlman / PS260
ColoristAdolfo Martinelli / PS260
Sound DesignerTom Jucarone / Sound Lounge
Executive ProducerCamila Dayson Aravena / Sound Lounge

This 2022 Clio Health Bronze winning entry titled 'Flair Balance' was entered for Hemlibra by 21GRAMS, New York. The advertising agency is part of the agency network: Real Chemistry and holding company: Real Chemistry. The piece was submitted to the medium: Digital/Mobile (Pharmaceutical) within the entry type: Direct-to-Consumer and the category: Other. It consists of 1 video and 1 image.

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