Biogen
Invisibles. Lives behind SMA.
MADRID/BARCELONA
2023
2023
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Video
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Items
Credits
| Client | Biogen, Madrid |
| Association | FundAME, Madrid |
| Creative Agency | VMLY&R HEALTH, Madrid/Barcelona |
| Production Company | La Boutique 77, Madrid |
| Chief Creative Officer | Natxo Díaz / VMLY&R Health Spain |
| Chief Creative Officer | Natxo Díaz / VMLY&R Health Spain |
| Creative Director | Leo Rincón / VMLY&R Health Spain |
| Associate Creative Director | César Pérez |
| Associate Creative Director | Eduardo Domínguez / VMLY&R Health Spain |
| Associate Creative Director | Adrián Poveda / VMLY&R Health Spain |
| Global Chief Comms Officer | Suize Warner / VMLY&R Health |
| Chief Executive Officer | Elvira Arzubialde / VMLY&R Health Spain |
| Account Executive | Cristina Crespo |
| Account Executive | Mayte Pou |
| Account Executive | Patricia Ruiz |
| Copywriter | Catalina Segura |
| Director | Pablo Arreba |
| Executive Producer | Antonio Campos |
| Photographer | David Valor |
| Postproduction Director | Juan Eduardo Peso |
| VFX | Leonardi Web |
| DOP | Jorge Roig |
| Client team | Ana Vanko |
| Client team | Mónica Excusa |
| Client Team | Inés Drake |
This 2023 Clio Health Shortlisted entry titled 'Invisibles. Lives behind SMA.' was entered for Biogen by VMLY&R HEALTH, Madrid/Barcelona. The piece was submitted to the medium: Film (Pharmaceutical) within the entry type: Direct-to-Consumer - Unbranded and the category: 61 Seconds to Five Minutes. It consists of 1 video and 2 images.
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