Amylyx Pharmaceuticals + MND Association
Mind’s Eye
NEW YORK
2024
2024
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Credits
| Advertiser / Brand | Amylyx Pharmaceuticals, London |
| Advertising Agency | Area 23, an IPG Health Company, New York |
| Production Company | Rattling Stick, London |
| Non-Profit | MND Association, London |
| Post Production Company | Edit1, New York |
| Assistive Technology | Smartbox, Malvern |
| Chief Creative Officer | Tim Hawkey / AREA 23, an IPG Health Company |
| EVP, Global Creative Partner | Danilo Boer / FCB |
| Director of Technology | Aaron Stack / Area 23, an IPG Health Company |
| Art Director | Evan Schmidt / Area 23, an IPG Health Company |
| Creative Director | Andy Gerchak / AREA 23, an IPG Health Company |
| Creative Director | Bruno Guimaraes / AREA 23, an IPG Health Company |
| Integrated Producer | Olga Ferrante / Area 23, an IPG Health Company |
| EVP, Director, Experience Design | Franklin Williams / Area 23, an IPG Health Company |
| Director of Care Improvement | Nick Goldup / MND Association |
| Speech Language Therapist | Richard Cave / MND Association |
| Think Tank Coordinator | Claire Long / MND Association |
| Creative Director | Jason Graff / AREA 23, an IPG Health Company |
| Creative Director | David Adler / AREA 23, an IPG Health Company |
| Creative Director | Diego Torgo / Area 23, an IPG Health Company |
| Art Director | Renan Bulgari / Area 23, an IPG Health Company |
| Broadcast Producer | Rainbow Partridge / Area 23, an IPG Health Company |
| Broadcast Producer | Chinkara Singh / Area 23, an IPG Health Company |
| Broadcast Producer | Jessica Haselkorn / Area 23, an IPG Health Company |
| Broadcast Producer | Jihane Ghostine / Area 23. an IPG Health Company |
| Integrated Producer | Paul Blake / Area 23, an IPG Health Company |
| Creative Director | Leo Arcoverde / Area 23, an IPG Health Company |
| Copywriter | Austin Sabattis / Area 23, an IPG Health Company |
| Director of Technology | Bill Hanff / Area 23, an IPG Health Company |
| Prompt Engineer | Peter Zsabo / Promptomania |
| Director | Austen Humphries / Rattling Stick |
| Executive Producer | Kelly Spacey / Rattling Stick |
| DP | Jim Jolliffe / Rattling Stick |
| Editor | Kevin Matuszewski / Edit1 |
| Animator | Erica Jaffin / Edit1 |
This 2024 Clio Health Bronze winning entry titled 'Mind’s Eye' was entered for Amylyx Pharmaceuticals + MND Association by Area 23, an IPG Health Company, New York. The piece was submitted to the medium: Innovation (Pharmaceutical) within the entry type: Direct-to-Consumer - Unbranded and the category: Digital Product Innovation. It consists of 2 videos and 12 images.
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