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Genentech

Putting Ableism in the Spotlight: A First-of-its-Kind Musical

SOUTH SAN FRANSISCO || NEW YORK
2024
2024
Entrant Company
Genentech || Syneos Health Communications
Medium
Public Relations (Pharmaceutical)
Category
Event / Activation
Entry Type
Direct-to-Consumer - Unbranded
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Credits
Production CompanyKDP Productions, New York
Public Relations AgencySyneos Health Communications, New York
Experiential Marketing AgencyMAG Experience, New York
Media AgencyGrapevine PR, New York
Senior Manager of Product PRAdam Pryor / Genentech
Managing DirectorAnna Khersonsky / Syneos Health
Senior Vice PresidentStephanie Bukantz
Vice President, Digital and Social StrategyStephen Dennis
WriterErin Hare
Media SpecialistEdythe Elkinson
Media SpecialistSarah Kossek
Public RelationsAlexandra Butman
Public RelationsMariela Baires
Digital StrategistAmanda Chau
VP, Associate Creative DirectorJavi Ramirez
Public RelationsJamie Bonaccorso
Public RelationsShannon Marmo
Public RelationsEmily Case
Public RelationsKerry O'Keefe
Public RelationsNatalie Weddle
Public RelationsRichard Petrone
Public RelationsDanielle Choi
Public RelationsEmily Llerena
Public RelationsAudrey Carrion

This 2024 Clio Health Bronze winning entry titled 'Putting Ableism in the Spotlight: A First-of-its-Kind Musical' was entered for Genentech by Genentech || Syneos Health Communications, South San Fransisco || New York. The piece was submitted to the medium: Public Relations (Pharmaceutical) within the entry type: Direct-to-Consumer - Unbranded and the category: Event / Activation. It consists of 2 videos and 3 images.

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