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Creative Effectiveness

See previous winners in this medium here.

Entries in this medium focus on work that produced measurable results and used a creative approach to achieve a brand’s purpose. This includes, but is not limited to: Branded Entertainment/Content, Design, Digital/Mobile, Direct, Experience/Activation, Fan Engagement, Film, Gameday/In-Game Experience, Out of Home, Partnerships & Sponsorships, Public Relations, and Social Media executions.

Note: Judging for this medium is weighted 50% on creativity and 50% on results.


There are no categories in this medium.


Entry Fees

April 23 - June 7: $650

June 8 - July 19: $775

July 20 - September 6: $850

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.


This medium type is not eligible for campaign entries.


Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Caseboard (1)
  • Case Study Video (1)
  • Execution Video (10)
  • Audio (1)
  • PDF (1)
  • URL (up to 10)


For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.