NEW YORK CITY, USA // Alicia Cabral is a New York–based Executive Producer at Edelman, where she has spent the past six years shaping standout creative for some of the world’s most recognizable brands. From her early days producing digital campaigns for Samsung and Dove to now leading content across all Unilever food and ice cream brands, her work spans traditional film and photo shoots, experiential activations, and integrated storytelling—and has earned top industry recognition, including the 2024 Clio PR Grand Award for Hellmann’s Will Levis No. 8 campaign.

Alicia also helped pioneer Edelman’s Maker Bench, a creator-led production service powered by a curated roster of more than 200 social content partners. What began as a nimble internal solution has evolved into a key business driver across categories. Before joining Edelman, Alicia honed her producing skills at Meredith Corporation and Complex Networks, with roots in unscripted television. Her credits include audience favorites such as Beat Bobby Flay, Tiny House Nation, and Alone.

A passionate storyteller, Alicia believes brands that show up with honesty and heart are the ones that win—and stay—with audiences.