Branded Entertainment & Partnerships
Andrew Almendras
VP, Marketing Strategy & Planning
IMAX
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Andrew Almendras

PLAYA VISTA, USA // Andrew is a community builder, creative problem-solver, and true maximizer dedicated to elevating brands and people alike. After growing his former creative agency exponentially, he took on the challenge of helping a global brand thrive in today’s fast-changing consumer entertainment landscape. At IMAX, he revitalized the in-house creative team into an award-winning force earning Brand Team of the Year in 2019. In 2023, he established a new marketing strategy and planning discipline driving IMAX box office and market share to new levels for Hollywood’s biggest blockbusters. Fueled by a passion to pay it forward, Andrew is committed to opening doors for others, just as they were opened for him. For over a decade, he’s mentored the next generation of leaders and advertisers, by guiding youth through Big Brothers Big Sisters since 2012 and shaping talent as an Adweek mentor.

 

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