LONDON, UK // Asma Humayun is a globally recognised creative storyteller whose work sits at the intersection of impact, culture, and social purpose. For nearly 20 years, she has crafted campaigns that connect, challenge, and spark change — shifting public perception, influencing policy, and igniting cultural conversations worldwide. As Global Creative Director and Senior Producer at Shiny Toy Guns, Pakistan’s only female owned, service-based creative production house in the advertising industry, Asma has led landmark campaigns including the nation’s first Cannes Lions Grand Prix for Good, a Glass Lion for gender empowerment and change, Best in Show at The One Show, and has been recognised with numerous other honours. In the One Club Global Creative Rankings 2025, Asma was named the leading director in Asia Pacific, ranking highest in both the Non-Profit and Print & Promotional disciplines. She has been featured in Campaign Magazine’s Women to Watch Asia-Pacific and Campaign UK’s 40 Over 40, recognising leaders whose influence continues to shape the global creative landscape. The first Pakistani filmmaker to serve on the Cannes Lions and Spikes Asia Film Craft juries, Asma continues to collaborate globally, telling bold, culturally resonant stories that inspire minds, hearts, and progress.