LOS ANGELES, USA // Patrick Runco leads Unobtainium, the creative agency behind SXSW’s Fallout mayhem and the digital and social antics of a celebrity blue hedgehog. His 15-person team imagines and produces digital and physical activations for film, TV, and gaming—specializing in making fans feel like they’re part of the worlds they love. When he’s not creating fictional places, Patrick recharges outdoors by driving up mountains, or skiing down them, at prudent speeds.