CULVER CITY, USA // Jason Covey leads UNFOLD’s gaming division and strategic partnerships, helping brands, publishers, and platforms unlock smarter storytelling and deeper fan engagement. With over 20 years of experience in entertainment marketing, he thrives where creativity meets commerce and fandoms become franchises. A lifelong gamer and former publisher-side marketer, Covey brings a sharp eye for platform trends, audience behavior, and cultural nuance to every campaign. When he’s not building billion-dollar franchises, you’ll find him coaching softball, strategizing his next fantasy football win, chasing the perfect iced latte, or pretending his bourbon collection is “for guests.” Above all, he’s grounded by his greatest pride: his wife, twin daughters, and young son who remind him what matters most.