NEW YORK CITY, USA // Taylor Crystal Ralph is a seasoned music executive and creative strategist who currently serves as Director of Music for CBS Sports. With a background in songwriting and a passion for storytelling through sound, Taylor has built a career around crafting emotionally resonant music experiences for some of the most-watched events in sports. At CBS Sports, Taylor oversees everything from theme compositions and music clearance to the creative music strategy behind some of the most iconic sports broadcasts. Her behind-the-scenes magic has shaped the sound of Big Ten College Football, The Masters, WNBA, PGA Tour, March Madness, NFL, and Super Bowl LV & LVIII. Her work has earned Emmy consideration, including an award for the Game Open for Super Bowl LVIII, which featured a powerful rendition of Frank Sinatra’s “My Way.”

Taylor began her career in music clearance at Vice Media and holds a degree from NYU’s Steinhardt Music Business Program. Her creative philosophy centers on using music to evoke memory and emotion—turning sound into story and moments into legacy. She brings a unique blend of artistic intuition and production expertise to every project and is passionate about mentoring emerging talent and advancing the role of music in media.