NEW YORK, USA // As the Global Chief Strategy Officer of the Marketing Practice at Accenture Song, the world’s largest tech-powered creative group, Ariana is helping businesses invent what’s next, while growing in the most relevant and responsible ways. Her background as a global leader is unusual. Born and raised in Argentina, Ariana moved to New York where she worked with multicultural and general market audiences. With local, regional, and global markets. She has spent her career blending social sciences and cultural perspectives with technology possibilities; decoding human behavior and our drivers to interact with media, technology, and the world around us. Her innate understanding of how to connect with people stems from her over two decades of being plugged into the world of strategy, reinventing how brands show up in the world. Prior to Accenture Song, Ariana was part of McCann Worldgroup where she spent almost a decade as MRM’s Global Chief Strategy Officer driving monumental growth. She also spearheaded the network’s Global Sustainability Practice. Ariana also led digital strategy, innovation, and experience teams within award-winning agencies, including mcgarrybowen, The Vidal Partnership and JWT.

Ariana is a Board Director at the PVBLIC Foundation. She is also recently appointed by Cannes Lions International Festival of Creativity as President of the Creative Business Transformation Lions. Through her work and speaking engagements, she continues to spearhead the industry perspective on sustainability. She is a SDGs advocate and is remarkably involved in UN activities. Ariana is also a black belt in Tae Kwon Do and a mother of two boys.