BURBANK, USA // Heather Rasmussen brings over 20 years of experience in destination, touring and localized experiential event ideation and production. 

She began her career on the road in the summer with the Vans Warped Tour, later graduating from San Diego State University and Yokohama National University with a degree in Japanese. Her career took her from San Francisco to Tokyo, working as the Japanese liaison for Fat Wreck Chords then leading foreign music events at Myspace Japan. She returned to the U.S. as a Tour Manager for Taste of Chaos, then moved into festival production for Mayhem Festival, Ohana and many many more.

For more than a decade, Heather was the General Manager at Synergy Global Entertainment, conceptualizing and producing niche, artist-driven festivals. Her strength lies in combining creative vision with precise execution by building strong partnerships with clients and brands. Now Vice President of Creative at Redrock Entertainment, a global projects partner of Live Nation, she most recently served as Creative Producer for the award-winning RiotX Arcane campaign, Stranger Things Drive-Into Experience, Fenty brand activations, show-called Riot Games’ World’s Media Day in Seoul and executive produced the nostalgic, celebrity-driven Chain Fest.