LOS ANGELES, USA // Barbara Maningat is a passionate visual storyteller with over a decade of experience in Major League Soccer, bringing brands to life through bold, culture-shaping content. As Director of Content & Brand for Galaxy Studios — the in-house creative force behind the 2024 MLS Cup Champion LA Galaxy — she leads with heart and strategy, overseeing everything from docuseries and social campaigns to branded content and creative activations. Her work not only drives revenue but also forges deep connections between the club, its fans, and the broader culture of Los Angeles. Armed with a journalism background, Barbara’s journey began behind the camera and has taken her to oversee award-winning campaigns that elevate the LA Galaxy’s global brand. Whether launching kits into space or brainstorming the next breakthrough idea, she champions curiosity, collaboration, and creativity at every turn—and believes the best content isn’t just seen, it’s felt.