BURBANK, USA // Bonnka Lim is a visionary marketing leader with over 20 years of experience shaping beloved brands and breakthrough campaigns across gaming, entertainment, and technology. As Vice President of Marketing for Digital Games at Hasbro, he spearheads global go-to-market strategies, brand building, and integrated creative for a portfolio of narrative-rich, premium video game experiences. Bonnka’s career spans industry top publishers and bold startup, bringing a unique fusion of strategic discipline, creative daring, and entrepreneurial agility to every initiative. He has been instrumental in launching and evolving some of the world’s most iconic franchises, including Batman: Arkham, Mortal Kombat, Injustice, FIFA, NBA Street, Assassin’s Creed, Prince of Persia, LEGO Games, Raving Rabbids, Halo, Shadow of War, and Cyberpunk 2077.

Respected for his deep intuition around culture, content, and community, Bonnka excels at connecting brands with audiences in meaningful and resonant ways. His leadership is grounded in a passion for innovation, a commitment to cross-functional collaboration, and a mastery of brand storytelling across platforms and global markets. As a Clio Entertainment jury member, Bonnka brings a sharp creative eye, a strategic mindset, and an enduring respect for work that inspires, disrupts, and drives culture forward.